Radio Reports from MIDiA Research

Podcasts and radio
How radio can play by its own rules

Report by Annie Langston

1 Mar 2023

Radio set the stage for music streaming and podcasts, only to watch them take portions of its audience. However, there is a clear opportunity for radio companies to assert themselves in the podcast market,...

The global podcast opportunity
Unlocking format growth

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Report by Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

western

opportunities

Spotify

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener...

Closing the background gap
Focused versus background audio listening

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Report by Kriss Thakrar, Tatiana Cirisano and Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

background gap

platforms

audio

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

Podcast market value chain
The next investment is the listeners

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Report by Annie Langston

27 Oct 2022

£3,000.00 excl. VAT

audio

Investments

infrastructure

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place,...

Radio audiences
A window of opportunity

Report by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

£3,000.00 excl. VAT

audio

Business Strategy

Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...

Music consumer survey, Q3 2021
A new generation leans forward

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Report by Tatiana Cirisano

28 Feb 2022

£3,000.00 excl. VAT

Creaudio

audio audiences

audio consumers

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which...

Audio audiences
Steady change

Report by Mark Mulligan, Tatiana Cirisano and Annie Langston

28 Feb 2022

£3,000.00 excl. VAT

Creaudio

audio audiences

audio consumers

This report is the first preview of our new research vertical for Audio, to be formally launched later this year. Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix...

Attention economy
After the lockdown boom

Report by Mark Mulligan

23 Nov 2021

£3,000.00 excl. VAT

entertainment consumption

entertainment hours

media time

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats. As...

Media consumption
Lockdown’s attention boom

Report by Mark Mulligan

12 Feb 2021

£3,000.00 excl. VAT

Media and Marketing

media consumption

entertainment consumption

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions...

Attention Economy
Media Consumption Q2 2020

Report by Mark Mulligan

31 Jul 2020

£3,000.00 excl. VAT

media consumption

entertainment consumption

entertainment

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both...

Music Consumer Survey
Country Snapshots

Report by Mark Mulligan

27 Mar 2020

£3,000.00 excl. VAT

Music consumer

Music

music listener

Music consumer survey country snapshots for US, UK, Canada, Australia, Germany, Spain, and Sweden.

State of the Podcast Nation

Report by Mark Mulligan

23 Jul 2019

£3,000.00 excl. VAT

Podcasts

podcast

podcast market

Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now, however, they occupy the...

Digital Consumer Ad Profiles
Targeting Music and Video Streamers

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Report by Georgia Meyer

28 Jan 2019

£5,000.00 excl. VAT

Paywalls

ad-supported

Freemium

Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably...

Radio 2018
Streaming’s Continuing Impact

Report by Mark Mulligan

31 Oct 2018

£5,000.00 excl. VAT

Radio

radio audiences

radio listeners

This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in Q4 2016....

MIDiA Data Spotlight: Video Piracy
P2P Holding on in Emerging Markets

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Report by Tim Mulligan

1 Oct 2018

video consumption

Radio

p2p video piracy

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: P2P Video Piracy is Relegated to Niche Audiences in Developed Markets but Still Has...

MIDiA Data Spotlight: Music Consumption
YouTube and Radio Lead the Pack

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Report by Mark Mulligan

26 Sep 2018

music consumption

Radio

YouTube

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: YouTube and Radio Dominate Music Consumption Key Music Consumption and Purchasing Behaviour, Q1...

Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

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Report by Mark Mulligan

21 Nov 2017

dio

radio audiences

radio listeners

Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market...

Overcoming VR Adoption Hurdles

Report by Zach Fuller

16 Jan 2017

proprietary media

playback devices

media consumption

When it comes to disruptive technology, emerging formats such as Virtual Reality have been here before. The part about innovation that can so often omitted by uplifting TED lectures is that whilst these...

On Demand In Demand
Meeting The Needs Of The On Demand Fan

Report by Mark Mulligan

26 Jun 2015

£500.00 excl. VAT

Deezer

Pandora

Soundcloud

The 20,000 Foot View 2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a...

Radio’s Streaming Disruption
How Streaming And Smartphones Disrupt Radio Audiences

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Report by Karol Severin

12 Mar 2015

£500.00 excl. VAT

audio consumption

Radio

streaming

The 20,000 Foot View Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically Radio...

Reports: Radio