Netflix After Q2 2019 Post-Peak or Strategic Reset?

Karol Severin, Tim Mulligan and Amanda Stears

July 2019

With a market capitalisation times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July earnings call knocked off the market capitalisation of the poster-child of the streaming era in a matter of two days – equivalent to the entire market capitalisation of Snap Inc, another former darling of the tech and media landscape. Peak streaming is meeting peak attention and the clash is pronounced and severe for Netflix. With well-funded direct to consumer threats just around the corner, Netflix needs to recalibrate both its engagement and its revenue mix to win over the next million.

Companies and brands mentioned in this report: Apple TV+, Assassins Creed, Cambridge, Disney +, Game of Thrones, HBO, Kahn Academy, Master Class, Mirriad, MIT, Netflix, Nike, Open University, Snap Inc, Stanford, Stranger Things, Warnerflix, WarnerMedia

Already a MIDiA client?

Get full access to this report and assets

If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.

Our client subscriptions include:

Full access to our extensive report catalogue
Best in class insights and data
Direct analyst guidance

I want to receive MIDiA's monthly newsletter

I want to receive marketing and communication updates from MIDiA Research, including emails about their services, events, and product updates

I understand that I can unsubscribe at any time and that my data will be processed in accordance with MIDiA Research's privacy policy

I want to join the MIDiA Panel

Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.