TV Show Fandom Streaming Redefines TV Show Success
Our clients have full access to all of our reports. Clients can log in to read this report. Click here to become a client.
The 20,000 Foot View: The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living room, nor is it constricted by a fixed schedule. Measuring the success of a show can no longer be done by traditional ratings alone, but instead a wider range of metrics, including brand awareness, TV viewership, streaming and fandom, have all become critical in judging the success of a show in the streaming era. In this report, we use data from MIDiA’s Index platform to illustrate how these wider-focus metrics can demonstrate the bigger picture performance of TV shows.
Key Findings
-
of UK respondents still watch live TV on TV screens
- Friends has highest brand awareness at
- TV shows on traditional TV tend to higher brand awareness
- Top-streamed shows usually exclusively available on streaming of US audiences prefer comedy, followed by the action and thriller genre at of UK respondents prefer the action and thriller genre, followed by comedy
- With the of Friends, the top shows high brand awareness had new aired between 2018 and 2019 of US respondents and of UK respondents watch Netflix at least every week, followed by streaming on Amazon Prime Video at and respectively
- The Big Theory is the most-viewed TV
- Fans of and The Big Bang Theory linear TV as a viewing of Black Mirror’s fanbase prefer to stream TV shows and have a higher propensity to subscribe to streaming services
Companies and brands mentioned in this report: Amazon Prime Video, Apple TV+, Black Mirror, Channel Criminal Minds, CrunchBase, Disney+, Friends, Game of Thrones, H&M, HBO, HBO Max, Luke Cage, NCIS, Netflix, Primark, Reddit, Star Trek: Discovery, Stranger Things, The Big Bang Theory, The Good Doctor, WarnerMedia, Young Sheldon