Reports Media & Marketing

TV Show Fandom Streaming Redefines TV Show Success

Report by Amanda Stears
Cover image for TV Show Fandom
Synopsis PDF PowerPoint Excel

Our clients have full access to all of our reports. Clients can log in to read this report. Click here to become a client.

The 20,000 Foot View: The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living room, nor is it constricted by a fixed schedule. Measuring the success of a show can no longer be done by traditional ratings alone, but instead a wider range of metrics, including brand awareness, TV viewership, streaming and fandom, have all become critical in judging the success of a show in the streaming era. In this report, we use data from MIDiA’s Index platform to illustrate how these wider-focus metrics can demonstrate the bigger picture performance of TV shows.

Key Findings

               of UK respondents still watch live TV on TV screens
  • Friends has            highest brand awareness at           
  • TV shows            on traditional TV tend to            higher brand awareness
  • Top-streamed shows            usually exclusively available on streaming           
  •            of US audiences prefer comedy, followed by the action and thriller genre at                       of UK respondents prefer the action and thriller genre, followed by comedy 
  • With the            of Friends, the top            shows            high brand awareness had new            aired between            2018 and            2019
  •            of US respondents and            of UK respondents watch Netflix at least every week, followed by streaming on Amazon Prime Video at            and            respectively
  • The Big            Theory is the most-viewed TV           
  • Fans of            and The Big Bang Theory            linear TV as a viewing           
  •            of Black Mirror’s fanbase prefer to stream TV shows and have a higher propensity to subscribe to streaming services

Companies and brands mentioned in this report: Amazon Prime Video, Apple TV+, Black Mirror, Channel            Criminal Minds, CrunchBase, Disney+, Friends, Game of Thrones, H&M, HBO, HBO Max, Luke Cage, NCIS, Netflix, Primark, Reddit, Star Trek: Discovery, Stranger Things, The Big Bang Theory, The Good Doctor, WarnerMedia, Young Sheldon

Unlock critical media insight and intelligence for competitive advantage

Our clients have full access to all of our reports. Become a Client

Already a client? Login to read this report