Reports Media & Marketing

TV Show Fandom Streaming Redefines TV Show Success

Report by Amanda Stears
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The 20,000 Foot View: The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living room, nor is it constricted by a fixed schedule. Measuring the success of a show can no longer be done by traditional ratings alone, but instead a wider range of metrics, including brand awareness, TV viewership, streaming and fandom, have all become critical in judging the success of a show in the streaming era. In this report, we use data from MIDiA’s Index platform to illustrate how these wider-focus metrics can demonstrate the bigger picture performance of TV shows.

Key        of UK respondents still watch live TV on TV screens

  • Friends has the highest brand awareness at        shows aired on traditional TV tend to have higher brand awareness
  • Top-streamed shows are usually exclusively available on streaming        of US audiences prefer comedy, followed by the action and thriller genre at        of UK respondents prefer the action and thriller genre, followed by comedy 
  • With the exception of Friends, the top        shows with high brand awareness had new episodes aired between        2018 and               of US respondents and        of UK respondents watch Netflix at least every week, followed by streaming on Amazon Prime Video at        and        respectively
  • The Big Bang Theory is the most-viewed TV show 
  • Fans of Friends and The Big Bang Theory prefer linear TV as a viewing        of Black Mirror’s fanbase prefer to stream TV shows and have a higher propensity to subscribe to streaming services
  • Companies and brands mentioned in this report: Amazon Prime Video, Apple TV+, Black Mirror, Channel        Criminal Minds, CrunchBase, Disney+, Friends, Game of Thrones, H&M, HBO, HBO Max, Luke Cage, NCIS, Netflix, Primark, Reddit, Star Trek: Discovery, Stranger Things, The Big Bang Theory, The Good Doctor, WarnerMedia, Young Sheldon

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