TV Show Fandom Streaming Redefines TV Show Success

Amanda Stears

August 2019

The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living room, nor is it constricted by a fixed schedule. Measuring the success of a show can no longer be done by traditional ratings alone, but instead a wider range of metrics, including brand awareness, TV viewership, streaming and fandom, have all become critical in judging the success of a show in the streaming era. In this report, we use data from MIDiA’s Index platform to illustrate how these wider-focus metrics can demonstrate the bigger picture performance of TV shows.

Companies and brands mentioned in this report: Amazon Prime Video, Apple TV+, Black Mirror, Channel Criminal Minds, CrunchBase, Disney+, Friends, Game of Thrones, H&M, HBO, HBO Max, Luke Cage, NCIS, Netflix, Primark, Reddit, Star Trek: Discovery, Stranger Things, The Big Bang Theory, The Good Doctor, WarnerMedia, Young Sheldon

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