Reports Media & Marketing

TV Show Fandom Streaming Redefines TV Show Success

Report by Amanda Stears
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The 20,000 Foot View: The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living room, nor is it constricted by a fixed schedule. Measuring the success of a show can no longer be done by traditional ratings alone, but instead a wider range of metrics, including brand awareness, TV viewership, streaming and fandom, have all become critical in judging the success of a show in the streaming era. In this report, we use data from MIDiA’s Index platform to illustrate how these wider-focus metrics can demonstrate the bigger picture performance of TV shows.

Key Findings

           of UK respondents still watch live TV on TV screens
  • Friends has the highest brand awareness at       
  • TV shows aired on traditional TV tend to have higher brand awareness
  • Top-streamed shows are usually exclusively available on streaming platforms 
  •        of US audiences prefer comedy, followed by the action and thriller genre at               of UK respondents prefer the action and thriller genre, followed by comedy 
  • With the exception of Friends, the top        shows with high brand awareness had new episodes aired between        2018 and        2019
  •        of US respondents and        of UK respondents watch Netflix at least every week, followed by streaming on Amazon Prime Video at        and        respectively
  • The Big Bang Theory is the most-viewed TV show 
  • Fans of Friends and The Big Bang Theory prefer linear TV as a viewing platform
  •        of Black Mirror’s fanbase prefer to stream TV shows and have a higher propensity to subscribe to streaming services

Companies and brands mentioned in this report: Amazon Prime Video, Apple TV+, Black Mirror, Channel        Criminal Minds, CrunchBase, Disney+, Friends, Game of Thrones, H&M, HBO, HBO Max, Luke Cage, NCIS, Netflix, Primark, Reddit, Star Trek: Discovery, Stranger Things, The Big Bang Theory, The Good Doctor, WarnerMedia, Young Sheldon

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