TV Show Fandom Streaming Redefines TV Show Success
The 20,000 Foot View: The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living room, nor is it constricted by a fixed schedule. Measuring the success of a show can no longer be done by traditional ratings alone, but instead a wider range of metrics, including brand awareness, TV viewership, streaming and fandom, have all become critical in judging the success of a show in the streaming era. In this report, we use data from MIDiA’s Index platform to illustrate how these wider-focus metrics can demonstrate the bigger picture performance of TV shows.
Key XXX of UK respondents still watch live TV on TV screens
Companies and brands mentioned in this report: Amazon Prime Video, Apple TV+, Black Mirror, Channel XXX Criminal Minds, CrunchBase, Disney+, Friends, Game of Thrones, H&M, HBO, HBO Max, Luke Cage, NCIS, Netflix, Primark, Reddit, Star Trek: Discovery, Stranger Things, The Big Bang Theory, The Good Doctor, WarnerMedia, Young Sheldon