Sports Fans Consumer Trends 2019
Get full access to this report and assets
If you are interested this report, or related reports such as 2019-2021 Emerging New Metrics for Sports Streaming Success, E-sports An Alternative Future for Televised Sports? and Sports and the Tech Majors A Competitive Partnership get in touch today to enquire about a report bundle.
Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the lion’s share of premium domestic sports rights, providing it with an advantageous set of assets partially justifying premium-priced contracts for its subscriber base. The move by streaming insurgent DAZN to incorporate advertising behind its paywall illustrates a need for pure-play sport SVODs to diversify their revenue streams. The tolerance of sports fans towards advertising is now crucial in building robust and sustainable business models for sports broadcasting in the streaming ecosystem.
Companies and brands mentioned in this report: DAZN, English Premier League, Fortnite, Liverpool FC, MLB, Netflix, NHL, UEFA Champions League