Reports: Taylor Swift
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The fandom eclipse How fan content is competing with IP
MIDiA’s 2025 predictions It’s social’s stage now
Music merchandise demand Who, what, and where
Return to live Post-pandemic music fans
Web 3.0 is here Navigating the new culture of digital entertainment
Music’s Instagram moment The social music creation revolution
Social 2.0 Social media’s survival of the fittest, and how marketers fit in
A field of all levels Strategizing music’s attention economy
Social media marketing is becoming its own cultural moment
Fandom drivers From fan psychology to NFT demand
Recovery Economics Music, Games, Live Streams and the Future of Concerts
Insurgents and Incumbents How the 2020s Will Remake the Music Business
Artist Fandom The Artist Marketing Playbook Needs Rewriting
