Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading games developers and publishers. The rise of games streaming opens doors to device- and platform-agnostic solutions all across the attention economy, as companies look to capture the engagement of valuable gamer segments for their respective ecosystems and business objectives.

Companies and brands mentioned in this report:  Alphabet, Amazon, Amazon Prime Video, Amazon Games Studios, Apple, Apple Arcade, Apple TV, Atlas, AWS, Chrome, Chromecast, Electronic Arts, EA Access, EA Origin, EA Access Premier, Epic Games, Firestick, Fortnite, Google Stadia, Microsoft, Netflix, NVIDIA, Pixel, PlayStation, PlayStation Now, PlayStation Plus, Psyonix, Rocket League, Roku, Scarlett, Spotify, Sony, The Grand Tour, Twitch, Ubisoft, Windows, Xbox, Xbox Game Pass, Xbox Live Gold, xCloud, YouTube

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