Reports: Consumer behaviour

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music consumer behaviour Q1 2025 Mixed signals

Music merchandise demand Who, what, and where

The state of music AI The consumer opportunity lies in modification, not generation

State of the music video economy Balancing act

Return to live Post-pandemic music fans

Music’s Instagram moment The social music creation revolution

A field of all levels Strategizing music’s attention economy

The future of music The rise of a counterculture industry

Consumers as creators The artist / audience line is blurring

State of the live streaming nation Reframing the format post-lockdown

Attention economy After the lockdown boom

Games subscriptions Early market leaders and consumer profiles emerge

Media consumption Lockdown’s attention boom

Profiling Esports Viewers The Synergy of Spend, Ad Receptiveness and Engagement

India Music Consumer Behaviour Fragmentation and Disruption

Music Consumer Survey Country Snapshots