Reports Video

Sports and the Tech Majors A Competitive Partnership

Report by Alistair Taylor


To download a copy of this report for free, fill in the form at bottom of this page. Go to the free report form.

Cover image for Sports and the Tech Majors

The 20,000 Foot View:  The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand (SVOD) services such as DAZN accelerating its rights and territory offerings alongside the increased interest being shown by the tech majors – notably Amazon and Facebook – in streaming premium sports offerings. Accelerating this process has been the market testing of ESPN+, the first significant sports SVOD service to be launched by a heavily invested traditional pay-TV stalwart, Disney. With the future sports fans overwhelmingly digital in their consumption, and with traditional pay-TV being squeezed financially by subscriber decline, sports viewing is being rebooted for a post-pay-TV world where the tech majors are optimally placed to succeed.

Key Findings

  • Between            and            the weighted weekly average usage            of Facebook in core English-speaking            declined by           
  • Although Asia-Pacific            for            of Facebook’s daily active            (DAU), only            of advertising revenue            from the region
  • Facebook’s video            has failed to generate the            necessary to take consumer attention            from  streaming heavyweights 
  • Amazon displays            key three assets to meet            needs of rightsholders: capital, tech            reach
  • Amazon subscribers            index for sports consumption:            like            live sports on TV and            watched shows or movies about            in the last three months
  • With Netflix            against entering the live sports            market, Amazon is well placed            establish its video solution as            go-to sports destination
  •            of 20–24 year olds watch games-related videos on a monthly basis
  • Only            of            year olds watch traditional sports            free on streaming services
  • The more            become ‘sports’, the more that            tech companies can dilute the            of the traditional TV sports           
  • Amazon as            owner of Twitch is in            enviable position of potentially becoming            ESPN of next-generation sports coverage
  • As the            major with the biggest cash            (currently at            billion as of            Apple could purchase DAZN and            it to win big in            rights frenzy of 2021
  • The flatline            Disney’s media networks revenue growth            the secular decline of pay-TV            across the English-speaking markets
  • Serving more            cases than the current global            SVOD service will promote Disney+’s            as a true substitutive service

Companies and brands mentioned in this report: Amazon, Amazon Prime Video, Apple, Apple TV+, BeIN Sports, DAZN, Disney,  Disney+, English Premier League (EPL), ESPN, ESPN+, Facebook, Fox Sports Asia, Hulu, Major League Baseball (MLB), National Basketball Association (NBA), NBA            Netflix, National Football League (NFL), National Hockey League (NHL), Take Two Interactive, Twitch

Free Report

Enter your details to receive this report for free.

This report is 2.9k words and has 4 files associated with it.

MIDiA Research will use the information you provide on this form to keep in touch with you and to share company announcements, updates and for marketing purposes.