Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

D2C 2020
Media, Tech and Communications Majors Go Head to Head

Cover image for D2C 2020
Tim Mulligan
US
UK
Italy
The current division between the new video D2C entrants of 2019/2020 has revealed a strategic split between those that are leveraging established distribution advantages versus those focused on monetising existing content assets. The current market distortions wrought by the ongoing COVID-19 epidemic have placed power firmly in the hands of services able to leverage zeitgeisty originals combined with libraries of proven content and brand assets.
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Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Cover image for Consumer Engagement
Hanna Kahlert
Marketing
YouTube
Netflix
Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time spent elsewhere. With the ubiquity of advertising, brand choices are as much a personal statement by the consumer to their peers as a testament to trust and loyalty in a company.
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Tech Major Market Shares 2019
Amazon Powers Ahead

Cover image for Tech Major Market Shares 2019
Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor
Apple
iTunes store
Spotify
The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social. While advertising and services revenues are still a minority of total tech major revenues, the share is substantial, and revenues are growing fast.
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