Music Subscriptions Reports from MIDiA Research

Music market subscriber shares 2021
Growth is not letting up yet

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Report by Mark Mulligan

22 Dec 2021

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual...

Spotify Q2 2021 earnings
Slowdown arrives

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Report by Mark Mulligan

11 Aug 2021

£3,000.00 excl. VAT

Streaming

Music Subscriptions

Spotify

The growth headwinds that appeared in Q1 2021 manifested in a pronounced user growth slowdown in Q2, with ad-supported users hit hardest. Spotify has been through lean growth periods before, but what...

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

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Report by Mark Mulligan

18 Sep 2020

£5,000.00 excl. VAT

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual...

Attention Economy
Media Consumption Q2 2020

Report by Mark Mulligan

31 Jul 2020

£3,000.00 excl. VAT

Streaming

Music Subscriptions

US

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both...

Music Subscriber Market Shares 3.0
The Big Three Dominate

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Report by Mark Mulligan

17 Dec 2019

£5,000.00 excl. VAT

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming...

State of the Streaming Nation 3.0
Multi-Paced Growth

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Report by Mark Mulligan

28 May 2019

£5,000.00 excl. VAT

Subscriptions

Streaming

Streaming Music

2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature,...

Speaker Market Shares
Amazon Ahead in a Crowded Market

Report by Mark Mulligan

16 Oct 2018

£5,000.00 excl. VAT

Subscriptions

Streaming

Music Subscriptions

Digital music pushed music out of the home speaker and into the earphone. Over recent years this has created a booming market for headphones but speakers are fighting back, driven in large part by tech...

Headphones Market Shares
Apple Takes the Lead

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Report by Mark Mulligan

15 Oct 2018

£5,000.00 excl. VAT

Subscriptions

Streaming

Music Subscriptions

Headphones are the physical manifestation of streaming music. With the focus of listening shifted from home speakers to smartphones, headphones have become ubiquitous. But, whereas convenience was...

Music Streaming Services Market Shares
H1 2018 Subscriber Share Update

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Report by Mark Mulligan

13 Sep 2018

£2,000.00 excl. VAT

Subscriptions

Streaming

Music Subscriptions

This report provides a global level mid-year update to MIDiA’s Music Subscriber Market Shares report, presenting H1 2018 figures. Key Findings Music subscribers grew by 16% in the first half of 2018...

Streaming Services Market Shares 2.0

Report by Mark Mulligan

30 Aug 2018

£5,000.00 excl. VAT

Subscriptions

Streaming

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different...

Emerging Music Markets
Streaming’s Third Wave

Report by Mark Mulligan

9 Jul 2018

£2,000.00 excl. VAT

Streaming

Streaming Music

Music Subscriptions

With streaming growth set to slow in mature western markets by 2019, the next wave of fast growth will come from a mixture of mid-tier markets such as Mexico, Brazil, Japan and Germany. Beyond that, the...

State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)
The Definitive Assessment Of The Global Streaming Music Market

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Report by Mark Mulligan

30 Oct 2017

£3,000.00 excl. VAT

Subscriptions

Streaming

Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services...

Streaming Services Market Shares
Spotify Leads Across Most Markets

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Report by Mark Mulligan

16 Oct 2017

Subscriptions

Streaming

Music Subscriptions

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different...

Amazon Music
The Dark Horse Comes Out Of The Shadows

Report by Mark Mulligan

25 Sep 2017

£1,500.00 excl. VAT

Streaming

Streaming Music

Music Subscriptions

Back in the days when online music meant online CD sales, Amazon was the king. Then, along came Apple with iTunes music store and Amazon saw the throne snatched from its hands. No sooner had Apple started...

State Of The Streaming Nation 2
The Definitive Assessment Of The Global Streaming Music Market

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Report by Mark Mulligan

31 May 2017

Subscriptions

Streaming

Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services...

Next Steps For Telco Music
The Revenue Or User Dilemma

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Report by Mark Mulligan

22 Dec 2016

Streaming Music

Music Subscriptions

music bundles

Streaming’s early fortunes were intimately tied to telco music strategy, with the streaming services eager to piggy back telcos’ much larger marketing budgets and telcos equally keen to pursue marketplace...

Streaming Music Health Check
Streaming’s Watershed Moment

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Report by Mark Mulligan

22 Oct 2016

Subscriptions

Streaming

Streaming Music

Q2 2016 emerged as a watershed moment for streaming music, with label streaming revenue growing strongly enough to lift overall revenues for all three major labels. Meanwhile Spotify and Apple registered...

After The Album
How Playlists Are Re-Defining Music Consumption

Report by Mark Mulligan

30 Apr 2016

Subscriptions

Streaming

Music Subscriptions

The 20,000 Foot View Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the...

State Of The Streaming Nation
A Comprehensive Assessment Of The Global Streaming Music Market

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Report by Mark Mulligan

29 Jan 2016

£8,000.00 excl. VAT

Subscriptions

Streaming Music

Music Subscriptions

The 20,000 Foot View 2015 was the year in which streaming music came of age, with robust growth from market leader Spotify and the rapid ascent into second place of new entrant Apple Music. Though questions...

Apple Subscriptions
How Lightning Could Strike Twice For Apple

Report by Mark Mulligan

3 Mar 2015

Subscriptions

Streaming

music downloads

The 20,000 Foot View Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others...

Reports: Music Subscriptions