fandom Reports from MIDiA Research

Podcasts and radio
How radio can play by its own rules

Report by Annie Langston

1 Mar 2023

Radio set the stage for music streaming and podcasts, only to watch them take portions of its audience. However, there is a clear opportunity for radio companies to assert themselves in the podcast market,...

Kill the campaign
Music marketing needs branding, not direct response

Report by Mark Mulligan and Tatiana Cirisano

1 Feb 2023

£3,000.00 excl. VAT

music marketing

Marketing

scenes

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underlying paradigm shifts that are the true cause for streaming’s problems: there is not enough...

The future of music
The rise of a counterculture industry

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

£7,500.00 excl. VAT

music industry

music streaming

fandom

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

Fandom drivers
From fan psychology to NFT demand

Report by Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

9 Jan 2022

£3,000.00 excl. VAT

fandom

fans

fan behaviour

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales,...

The four key cultural trends transforming digital entertainment in 2021 and beyond

Report by Hanna Kahlert

31 Aug 2021

£3,000.00 excl. VAT

Amazon

amazon prime video

Disney+

The effect of streaming on entertainment is not new, but as we move into the era of mainstream vaccinations, the shifts in streaming-driven consumer behaviour over the last year and a half will drive...

Sports fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Sports fan consumer snapshot, Q2 2021

Report by Tim Mulligan

24 Aug 2021

£3,000.00 excl. VAT

live sports

sports fans

streaming

This slide deck presents sports fan consumer demand, covering video services, live TV sports viewing, sports highlight viewing, free live digital sports viewing, device viewing, sports betting, fantasy...

Entertainment fandom
Monetise fandom, not attention

Report by Mark Mulligan

12 Mar 2021

£3,000.00 excl. VAT

fandom

entertainment fans

entertainment fandom

In the attention economy, entertainment consumption is intertwined and competition straddles formats and genres. The same applies to fandom. Entertainment fans are fans of not just multiple subgenres...

2020 in review
Lockdown legacy impacts on entertainment

Report by Hanna Kahlert

24 Feb 2021

£3,000.00 excl. VAT

Cultural Trends

lockdown

attention economy

Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic...

OTT Distribution and Partnerships
StreamTV Growth Summit 2021

Cover image for OTT Distribution and Partnerships

Report by Tim Mulligan

16 Feb 2021

Free Report

Video

streaming

audience insight

OTT Distribution and Partnerships A MIDiA Research Presentation for StreamTV Growth Summit 2021

Music Product Strategy Re-boot
Time to Monetise Fandom, Not Access

Cover image for Music Product Strategy Re-boot

Report by Mark Mulligan

25 Jan 2021

£3,000.00 excl. VAT

music product strategy

music formats

artist formats

As streaming reaches maturity in many of the largest music markets and middle-tier artists struggle to make ends meet with the live music hiatus, the time has come for a music product strategy re-boot...

Killing Eve – A Case Study in Analysing Show Fandom

Report by Tim Mulligan

28 Sep 2020

£3,000.00 excl. VAT

Killing Eve

Scripted dram

show fandom

Killing Eve season three was released in April 2020, the third instalment of a critically acclaimed genre-hopping comedy/drama spy thriller about a female intelligence operative obsessively hunting a...

Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Report by Hanna Kahlert

20 Apr 2020

brands

engagement

targeting

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time...

TV Network Brand Fandom and Awareness

Report by Tim Mulligan

10 Mar 2020

£3,000.00 excl. VAT

data

report

consumer

General Notes This data report presents consumer brand awareness and fandom for TV networks across the US, UK, Canada and Australia. The data is taken from MIDiA’s Quarterly Video Brand Tracker with...

TV Show Fandom
Streaming Redefines TV Show Success

Report by Amanda Stears

30 Aug 2019

streaming

streaming video

TV show

The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living...

MIDiA Spotlight: Brand Fans
Streaming Companies Top Brand Rankings

Report by Georgia Meyer

4 Oct 2018

music streaming

video streaming

brand affinity

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Streaming Giants Have the Biggest Brand Fan Audiences Brand Fan Penetration for Leading Technology...

Reports: fandom