Reports: Fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Defining entertainment superfans Characteristics, categories, and commercial impact
Beyond the screen How and why gaming merch and collectibles fuel fandom
Social as the home of online scenes Going beyond viral moments
The future of creator apps Fuelling engagement with fandom
Music consumer behaviour Q1 2025 Mixed signals
International success for local language artists A strategic playbook
India market focus A fandom and AI-forward online population
Flipping the script Game IP transmedia needs to evolve
Pixels to playlists Music preferences and behaviours of gamers
Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown
The superfans of music superstars Identity and cut-through
Songwriters take the stage A new playbook for a new era
The state and future of music fandom Unleashing fan creativity
Kill the campaign Music marketing needs branding, not direct response
