Fandom Reports from MIDiA Research

Reports: Fandom

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The state and future of music fandom
Unleashing fan creativity

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Report by Tatiana Cirisano

21 Aug 2023

£5,000.00 excl. VAT

Spotify

YouTube

Soundcloud

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next...

AI and the future of music
The future is already here

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Report by Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

2 May 2023

£3,000.00 excl. VAT

Spotify

Soundcloud

Netflix

Unlike most new technology hype cycles, the impact that artificial intelligence (AI) has on the world is already surpassing expectations. Within the music industry, AI will largely be an enabler and accelerant...

Podcasts and radio
How radio can play by its own rules

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Report by Annie Langston

1 Mar 2023

£3,000.00 excl. VAT

Spotify

live

Radio

Radio set the stage for music streaming and podcasts, only to watch them take portions of its audience. However, there is a clear opportunity for radio companies to assert themselves in the podcast market,...

Kill the campaign
Music marketing needs branding, not direct response

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Report by Mark Mulligan and Tatiana Cirisano

1 Feb 2023

£3,000.00 excl. VAT

Streaming

Spotify

Marketing

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underlying paradigm shifts that are the true cause for streaming’s problems: there is not enough...

The future of music
The rise of a counterculture industry

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Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

£7,500.00 excl. VAT

Consumer Behaviour

Spotify

Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

Fandom drivers
From fan psychology to NFT demand

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Report by Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

9 Jan 2022

£3,000.00 excl. VAT

superfan

Spotify

merchandise

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales,...

The four key cultural trends transforming digital entertainment in 2021 and beyond

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Report by Hanna Kahlert

31 Aug 2021

£3,000.00 excl. VAT

Marketing

live

Amazon

The effect of streaming on entertainment is not new, but as we move into the era of mainstream vaccinations, the shifts in streaming-driven consumer behaviour over the last year and a half will drive...

Sports fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Report by Tim Mulligan

24 Aug 2021

£3,000.00 excl. VAT

Streaming

Video

Fandom

This slide deck presents sports fan consumer demand, covering video services, live TV sports viewing, sports highlight viewing, free live digital sports viewing, device viewing, sports betting, fantasy...

Entertainment fandom
Monetise fandom, not attention

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Report by Mark Mulligan

12 Mar 2021

£3,000.00 excl. VAT

music fans

Fandom

Twitch

In the attention economy, entertainment consumption is intertwined and competition straddles formats and genres. The same applies to fandom. Entertainment fans are fans of not just multiple subgenres...

2020 in review
Lockdown legacy impacts on entertainment

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Report by Hanna Kahlert

24 Feb 2021

£3,000.00 excl. VAT

Streaming

Netflix

Netflix

Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic...

OTT Distribution and Partnerships
StreamTV Growth Summit 2021

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Report by Tim Mulligan

16 Feb 2021

Streaming

Fandom

Audience Insight

OTT Distribution and Partnerships A MIDiA Research Presentation for StreamTV Growth Summit 2021

Music Product Strategy Re-boot
Time to Monetise Fandom, Not Access

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Report by Mark Mulligan

25 Jan 2021

£3,000.00 excl. VAT

Innovation

Spotify

Spotify

As streaming reaches maturity in many of the largest music markets and middle-tier artists struggle to make ends meet with the live music hiatus, the time has come for a music product strategy re-boot...

Killing Eve – A Case Study in Analysing Show Fandom

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Report by Tim Mulligan

28 Sep 2020

£3,000.00 excl. VAT

Video

BBC

Fandom

Killing Eve season three was released in April 2020, the third instalment of a critically acclaimed genre-hopping comedy/drama spy thriller about a female intelligence operative obsessively hunting a...

Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

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Report by Hanna Kahlert

20 Apr 2020

Video

Marketing

YouTube

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time...

TV Network Brand Fandom and Awareness

Report by Tim Mulligan

10 Mar 2020

£3,000.00 excl. VAT

Fandom

tv networks

data

General Notes This data report presents consumer brand awareness and fandom for TV networks across the US, UK, Canada and Australia. The data is taken from MIDiA’s Quarterly Video Brand Tracker with...

TV Show Fandom
Streaming Redefines TV Show Success

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Report by Amanda Stears

30 Aug 2019

Streaming

Streaming Video

Apple TV

The scripted drama boom and the rise of streaming have dramatically reshaped TV consumption and viewing habits. The act of watching a TV show is no longer confined within the four walls of the living...

MIDiA Spotlight: Brand Fans
Streaming Companies Top Brand Rankings

Report by Georgia Meyer

4 Oct 2018

Music Streaming

Fandom

video streaming

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Streaming Giants Have the Biggest Brand Fan Audiences Brand Fan Penetration for Leading Technology...