Reports: Games

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Esports bundle
Available for a limited time

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Karol Severin and Samuel Griffin

December 2022

Games

esports

Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

Content is king, distribution is queen but retention is revolutionary

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Tim Mulligan and Hanna Kahlert

September 2022

Video

Music

Games

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Games genre fan overlaps across entertainment

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Karol Severin and Kazia Rothwell

August 2022

Games

niche audiences

gaming culture

Entertainment genre overlaps of games genre fansQ2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games...

Profiling smart-TV owning gamers

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Karol Severin and Kazia Rothwell

July 2022

Games

Audience Insight

Smart TVs are to play a growing role in the games industry’s value chain TVs have always been an instrumental piece of hardware for console gamers to enjoy gameplay. With gameplay processing moving towards...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

May 2022

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Games companies’ video opportunity
From marketing to monetisation

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Karol Severin

March 2022

Streaming

Gaming

Games

MIDiAs head games analyst, Karol Severin, discusses a key games video opportunity for games companies and games video creators alike, alongside two panellists - CEO of Wormhole Labs and a Twitch content...

Gamers & entertainment merchandise

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Karol Severin

August 2021

Gaming

Games

mobile games

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment...

The esports viewer dossier Q1 2021

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Karol Severin

June 2021

subscribers

Gaming

Games

The esports viewer dossier Q1 2021 covers the following for segmented esports viewers and consumer averages: Demographics and penetration Genre and sports preferences Time and money spent Service usage...

Monetising Fandom
Unlocking growth beyond games

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Karol Severin

April 2021

digital content

Games

cross-entertainment strategy

Beyond gaming to cross-entertainment partnerships webinar slides - 22-04-2021

Post-Pandemic Programming Webinar Presentation

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

November 2020

Video

Music

Games

After a period of disruption to the global entertainment landscape, many businesses have found a way to adapt to the new normal, but the recession and prospect of further pandemic peaks have created an...

The Esports Viewer Dossier
Q2 2020

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Karol Severin

August 2020

Games

esports

Audience Insight

The Esports Viewer DossierQ2 2020 covers: Demographics and penetration Genre and sports preferences Time and money spent Service usage Entertainment behaviours...

Recovery Economics
Outlook for Music, Games, Video & Sports

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Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

June 2020

Video

Recorded music

Music streaming

MIDiA analysts present in this webinar report how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of...

Recovery Economics
Bounce Forward not Back - Slides

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Mark Mulligan, Tim Mulligan, Karol Severin and Keith Jopling

June 2020

Video

Music

Games

MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new...

MIDiA Data Spotlight: Esports
Emerging Markets Driving Audience

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Karol Severin

October 2018

Games

esports

e-sports

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Esports are Gaining Traction in Emerging Markets Percentage of Consumers that Attend Esports Events,...

Games Video Viewing
Broader Propositions Will Increase Mainstream Adoption

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Karol Severin

November 2017

Games

games video

gaming video

Games related video viewing is a relatively new but vibrant marketplace. It has multiple use cases across the gamer segments: from newbies watching walkthroughs, to hard core fans viewing an e-sports event...