Games Reports from MIDiA Research

Reports: Games

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

How you play matters
Profiling solo, team, and couch players

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Report by Karol Severin

18 Sep 2023

£3,000.00 excl. VAT

This report presents MIDiA’s consumer survey data, zooming in on players of specific gamer types. Data includes age, gender, income, time spent across entertainment, money spent on and inside games,...

Tipping point
The coming consolidation of live service games

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Report by Karol Severin and Perry Gresham

17 Jul 2023

£3,000.00 excl. VAT

Business Strategy

The games industry has become addicted to the promise of lower risk and better ROI from live service games. As a result, there has been a flurry of live service titles released over the last 10 years....

Podcasts and gamers
How audio can propel the gaming universe

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Report by Annie Langston and Kazia Rothwell

2 May 2023

£3,000.00 excl. VAT

Beautiful / Anonymous

The rise of games-inspired content is taking entertainment by storm. This illustrates the power of not only games content itself, but the fandoms that keep it alive, revealing an audience for other entertainment...

Games purchasing by format
Brick and mortar is not dead

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Report by Karol Severin

2 May 2023

£3,000.00 excl. VAT

Audience Insight

This report presents a Q1 2023 snapshot of US gamers who bought at least one game within a six-month period (between October 2022 and March 2023). This is broken down by physical versus digital format...

Profiling Steam users
A valuable gamer niche

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Report by Karol Severin

6 Apr 2023

£3,000.00 excl. VAT

For two decades now, Steam has been one of the go-to digital game distributors, particularly for computer gamers and developers. Yet, its weekly active audience does not quite reflect a fully representative...

Rebooting video fandom
Games as a video streaming genre

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Report by Tim Mulligan, Karol Severin, Perry Gresham, Sam Griffin and Ben Woods

20 Mar 2023

£3,000.00 excl. VAT

streaming TV monetisation

video games genres

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD)...

Digital advertising reception of gamers, Q4 2022

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Report by Karol Severin

1 Mar 2023

£3,000.00 excl. VAT

This report presents a Q4 2022 snapshot of gamers’ reception to various types of digital advertisements. It covers: Display / banner advertisements Video advertisements Video advertisements in mobile...

Tipping point
How in-game spending will eat the games world

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Report by Karol Severin

1 Feb 2023

£3,000.00 excl. VAT

Audience Insight

Though parts of the games industry still stigmatize in-game purchases, the business model is a fundamental part of a successful and sustainable growth formula for games companies. The current macroeconomic...

Games subscriber profiles Q3 2022

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Report by Karol Severin

4 Jan 2023

£3,000.00 excl. VAT

esports audiences

games subscriptions

This report presents a snapshot of behaviours and demographic data on weekly active users (WAUs) of key games subscription services. It includes the following games subscription service segments: Apple...

Esports bundle
Available for a limited time

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Report by Karol Severin and Sam Griffin

12 Dec 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

The next challenge for esports
Striking the balance between creators and athletes

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Report by Karol Severin and Sam Griffin

9 Dec 2022

£3,000.00 excl. VAT

Business Strategy

Esports organisations are past the initial ‘hype stage’. They are now in a phase where they need to make their business models work commercially. The ongoing adverse macroeconomic climate only exacerbates...

Games strategy bundle
Available for a limited time

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Report by Karol Severin and Sam Griffin

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent games strategy reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Games marketing bundle
Available for a limited time

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Report by Karol Severin and Sam Griffin

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent games marketing reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Entertainment spending by game genre fans Q2 2022

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Report by Karol Severin

21 Oct 2022

£3,000.00 excl. VAT

This report presents a snapshot of entertainment spending behaviours by fans of specific games genres. It includes the following games genre fan segments: Action games fans First-person shooter (FPS) fans...

Games’ cultural role in the 2020s

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Report by Karol Severin

29 Sep 2022

£3,000.00 excl. VAT

Cultural Trends

Over time, games have carved out their role from the cultural fringes, through tobecoming a firmly established part of digital-consumer culture. Now, they have the opportunity to become theepicentreof...

Content is king, distribution is queen but retention is revolutionary

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Report by Tim Mulligan and Hanna Kahlert

22 Sep 2022

Audience Insight

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Games genre fan overlaps across entertainment

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Report by Karol Severin and Kazia Rothwell

31 Aug 2022

£3,000.00 excl. VAT

niche audiences

Entertainment genre overlaps of games genre fansQ2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games...

Profiling smart-TV owning gamers

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Report by Karol Severin and Kazia Rothwell

29 Jul 2022

£3,000.00 excl. VAT

Audience Insight

Smart TVs are to play a growing role in the games industry’s value chain TVs have always been an instrumental piece of hardware for console gamers to enjoy gameplay. With gameplay processing moving towards...

Games consumption Q1 2022
Time spent takes centre stage

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Report by Karol Severin

30 Jun 2022

£3,000.00 excl. VAT

Audience Insight

time spent on games

Time spent on games is growing in importance as a key performance indicator for the games industry.Whether it is games subscription services deciding which titles and publishers to prioritise in terms...

Profiling single-player versus multiplayer gamers
A generational changing of the guard

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Report by Karol Severin

31 May 2022

£3,000.00 excl. VAT

games streaming

games engagement

Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly...

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Showing 1 to 20 of 97 results.