Reports Video

Snapshot UK Q1 2020 Consumer Engagement for MMA and Boxing

Report by Tim Mulligan and Alistair Taylor
Cover image for Snapshot
PDF PowerPoint Excel

Get full access to this report and assets

Already a MIDiA client? Login here to view this report.

New to MIDiA? Get in touch with our client success specialists to purchase this report and gain a competitive edge today.


This mini report is a review of trends and data established on MMA and boxing engagement from            2019 to            2020 in the leading English-speaking markets of the US, UK, Canada, and Australia. MIDiA Research fields quarterly brand tracker consumer surveys in key countries for insight data and aggregates            party indicator data to track demand globally from Wikipedia and google searches, as well as social and critique sites. 

Key Insights

  • MMA viewing            the UK is stable, at                       2019 and            in            2020
  • Boxing viewing,            has increased in the UK            the same time period from                       2019 to            in            2020
  • This compares            the English Premier League where            is down one percentage point            the same period of time            the same markets, from            in            to            in            2020
  • The UK            for boxing engagement across the            markets with            of consumers in            watching the sport
  • However, the            leads for MMA engagement with            consumers in            2020 watching the           
  • UK MMA            peaks among the 20-24 year            group at            yet            year olds            for the largest number of            at            of the total
  • UK boxing            also peaks among the 20-24            age group at            with the            also accounting for the largest            of viewers at            of the            and            year olds accounting for           
  • UK MMA            over-index for streaming behaviour and            for linear TV
  • UK boxing            over-index for both linear TV            and streaming behaviour