Reports Sports

Snapshot UK Q1 2020 Consumer Engagement for MMA and Boxing

Report by Tim Mulligan and Alistair Taylor
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Methodology

This mini report is a review of trends and data established on MMA and boxing engagement from XXX 2019 to XXX 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia. MIDiA Research fields quarterly brand tracker consumer surveys in key countries for insight data and aggregates XXX party indicator data to track demand globally from Wikipedia and google searches, as well as social and critique sites. 

Key Insights

  • MMA viewing in the UK is stable, at XXX in XXX 2019 and XXX in XXX 2020
  • Boxing viewing, however, has increased in the UK over the same time period from XXX in XXX 2019 to XXX in XXX 2020
  • This compares to the English Premier League where viewing is down one percentage point over the same period of time in the same markets, from XXX in XXX 2019 to XXX in XXX 2020
  • The UK leads for boxing engagement across the English-speaking markets with XXX of consumers in XXX 2020 watching the sport
  • However, the US leads for MMA engagement with XXX of consumers in XXX 2020 watching the sport¬†
  • UK MMA engagement peaks among the 20-24 year age group at XXX yet XXX year olds account for the largest number of viewers at XXX of the total
  • UK boxing engagement also peaks among the 20-24 year age group at XXX with the XXX demographic also accounting for the largest number of viewers at XXX of the total, and XXX year olds accounting for XXX MMA consumers over-index for streaming behaviour and under-index for linear TV
  • UK boxing consumers over-index for both linear TV behaviour and streaming behaviour

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