Snapshot UK Q1 2020 Consumer Engagement for MMA and Boxing
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Methodology
This mini report is a review of trends and data established on MMA and boxing engagement from 2019 to 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia. MIDiA Research fields quarterly brand tracker consumer surveys in key countries for insight data and aggregates party indicator data to track demand globally from Wikipedia and google searches, as well as social and critique sites.
Key Insights
- MMA viewing the UK is stable, at 2019 and in 2020
- Boxing viewing, has increased in the UK the same time period from 2019 to in 2020
- This compares the English Premier League where is down one percentage point the same period of time the same markets, from in to in 2020
- The UK for boxing engagement across the markets with of consumers in watching the sport
- However, the leads for MMA engagement with consumers in 2020 watching the
- UK MMA peaks among the 20-24 year group at yet year olds for the largest number of at of the total
- UK boxing also peaks among the 20-24 age group at with the also accounting for the largest of viewers at of the and year olds accounting for
- UK MMA over-index for streaming behaviour and for linear TV
- UK boxing over-index for both linear TV and streaming behaviour