Music Discovery Streaming’s Growing Role

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Radio has long led music discovery and continues to do so today. However, streaming – both audio and video – are making up ground fast, especially among more engaged and younger music fans. These shifts in discovery come as music marketing strategy is placing an ever-greater emphasis on streaming.

Companies and brands mentioned in this report: Spotify, YouTube

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Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.