Music Marketing The Velocity Game

Music streaming has become so central to the functioning of the record label business model that labels are becoming beholden to streaming service optimisation. A shift towards ever-larger numbers of new releases targeted at streaming success threatens to dislocate the underlying business model of bigger record labels and cause a disconnect between what music audiences want and what they actually get. These are structural industry challenges with potentially seismic implications.

Companies and brands mentioned in this report: Spotify, Universal Music

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