Music Streaming Reports from MIDiA Research

Latent potential
Japan music consumer user profile

Report by Mark Mulligan and Tatiana Cirisano

19 Sep 2023

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

Recorded music market 2022
Reality bites

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Report by Mark Mulligan

17 Mar 2023

£5,000.00 excl. VAT

Business Strategy

recorded music market

music market shares

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022, due to the combined impact of global economic headwinds and growth slowdown in mature...

Music’s Instagram moment
The social music creation revolution

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Report by Tatiana Cirisano

1 Mar 2023

£3,000.00 excl. VAT

music industry

social media

social video

20,000 foot view Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial...

Closing the background gap
Focused versus background audio listening

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Report by Kriss Thakrar, Tatiana Cirisano and Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

background gap

platforms

Audio

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

A field of all levels
Strategizing music’s attention economy

Report by Tatiana Cirisano

29 Nov 2022

£3,000.00 excl. VAT

attention economy

attention recession

attention inflation

Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation...

The future of music
The rise of a counterculture industry

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

£7,500.00 excl. VAT

music industry

Music Streaming

Fandom

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

Music catalogue acquisition
Picking apart the $5 billion competition for icons

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Report by Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

£5,000.00 excl. VAT

Music

Investment

Music Streaming

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

Music market subscriber shares 2021
Growth is not letting up yet

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Report by Mark Mulligan

22 Dec 2021

Streaming

Music Streaming

Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual...

Karaoke app user deep dive

Report by Mark Mulligan

30 Nov 2021

£3,500.00 excl. VAT

mobile apps

next gen apps

apps

This report presents data concerning karaoke app users. This data is taken from MIDiA’s Q3 2021 consumer survey. The online survey comprised 9,000 respondents across the US, Canada, Australia, UK, Germany,...

Independent Artists
Pathfinding Through a Pandemic

Report by Mark Mulligan and Keith Jopling

30 Sep 2020

Free Report

Music

independent artists

indie artists

2019 was yet another stand-out year for independent artists, with revenues, streams and market shares all growing strongly. Then, along came COVID-19 and the world turned upside down. However, in lockdown...

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

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Report by Mark Mulligan

18 Sep 2020

£5,000.00 excl. VAT

Streaming

Music Streaming

Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual...

Recovery Economics
Outlook for Music, Games, Video & Sports

Report by Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

19 Jun 2020

£3,000.00 excl. VAT

recorded music

Music Streaming

recovery economics

MIDiA analysts present in this webinar report how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of...

COVID-19
The Self-Isolation Entertainment Boom

Report by Mark Mulligan

6 Apr 2020

Free Report

covid 19

coronavirus

media consumption

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

Ad Receptiveness Consumer Survey
Country Snapshots

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Report by Mark Mulligan

23 Mar 2020

£3,000.00 excl. VAT

ad receptiveness

consumer survey

advertising

Ad receptiveness consumer snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Netherlands, and Italy.

Music Subscriber Market Shares 3.0
The Big Three Dominate

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Report by Mark Mulligan

17 Dec 2019

£5,000.00 excl. VAT

Streaming

Music Streaming

Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming...

YouTube Music Curators
Media Assets or Next-Gen Labels?

Report by Zach Fuller

13 Dec 2019

£3,000.00 excl. VAT

YouTube

kondzilla

gr6

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music...

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Report by Mark Mulligan

12 Dec 2019

£3,000.00 excl. VAT

marketing and brands

Marketing

brands

The 20,000 Foot View Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to...

State of the Streaming Nation 3.0
Multi-Paced Growth

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Report by Mark Mulligan

28 May 2019

£5,000.00 excl. VAT

Streaming

Music Streaming

Subscriptions

2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature,...

Digital Consumer Ad Profiles
Targeting Music and Video Streamers

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Report by Georgia Meyer

28 Jan 2019

£5,000.00 excl. VAT

Paywalls

ad-supported

Freemium

Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably...

Radio 2018
Streaming’s Continuing Impact

Report by Mark Mulligan

31 Oct 2018

£5,000.00 excl. VAT

Radio

radio audiences

radio listeners

This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in Q4 2016....

Reports: Music Streaming