Post-Pandemic Programming Surviving and Thriving in the Recession

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

September 2020

caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies. Many of the shifts that occurred during lockdown will define the new market dynamics. The old rulebooks are being rewritten, and new approaches to entertainment business models and experiences will be crucial to move from the holding pattern of ‘survive’ to the growth mode of ‘thrive’. Approaches that worked for decades will no longer work, while new innovations will gain traction in a mid-term market that will necessitate an entirely new approach across all entertainment industries. We term this Post-Pandemic Programming.

Companies and brands mentioned in this report: AEG, AMC Cinemas, Alphabet, Amazon, Amazon Music, Amazon Prime, America’s Got Talent, Animal Crossing, Apple, Apple Arcade, BTS, Bang Bang Con, Blu-ray, Comcast, Deezer free, Dice.fm, Disney, Disney Land, Disney+, Driift, Eleven Sports, Erykah Badu, Facebook, Home Depot, Live Nation, LiveScore, Maestro, Melody VR, Mulan, NBA, Napster, National Hockey League, Netflix, Nintendo, Pandora, Peacock, Playstation, Playstation Now, Playstation Plus, Pluto TV, Side Door, Sky, Snap Inc., Soundcloud, Spotify free, Stadia, Stagelt, The New York Times, Trolls Trolls Tubi, Twitch, Verizon Fios, Xbox, Xbox Game Pass, Xbox Live, YouTube, Zoom

Already a MIDiA client?

Get full access to this report and assets

If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.

Our client subscriptions include:

Full access to our extensive report catalogue
Best in class insights and data
Direct analyst guidance

I want to receive MIDiA's monthly newsletter

I want to receive marketing and communication updates from MIDiA Research, including emails about their services, events, and product updates

I understand that I can unsubscribe at any time and that my data will be processed in accordance with MIDiA Research's privacy policy

I want to join the MIDiA Panel

Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.