Post-Pandemic Programming Surviving and Thriving in the Recession

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

September 2020

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caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies. Many of the shifts that occurred during lockdown will define the new market dynamics. The old rulebooks are being rewritten, and new approaches to entertainment business models and experiences will be crucial to move from the holding pattern of ‘survive’ to the growth mode of ‘thrive’. Approaches that worked for decades will no longer work, while new innovations will gain traction in a mid-term market that will necessitate an entirely new approach across all entertainment industries. We term this Post-Pandemic Programming.

Companies and brands mentioned in this report: AEG, AMC Cinemas, Alphabet, Amazon, Amazon Music, Amazon Prime, America’s Got Talent, Animal Crossing, Apple, Apple Arcade, BTS, Bang Bang Con, Blu-ray, Comcast, Deezer free, Dice.fm, Disney, Disney Land, Disney+, Driift, Eleven Sports, Erykah Badu, Facebook, Home Depot, Live Nation, LiveScore, Maestro, Melody VR, Mulan, NBA, Napster, National Hockey League, Netflix, Nintendo, Pandora, Peacock, Playstation, Playstation Now, Playstation Plus, Pluto TV, Side Door, Sky, Snap Inc., Soundcloud, Spotify free, Stadia, Stagelt, The New York Times, Trolls Trolls Tubi, Twitch, Verizon Fios, Xbox, Xbox Game Pass, Xbox Live, YouTube, Zoom