Attention Economy Media Consumption Q2 2020

The 20,000 Foot View: This report presents MIDiA’s XXX 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both the impact of longer-term shifts and the shorter-term XXX effect for the US, UK, Australia, Canada, France and Germany.

Key Insights

• TV remains the dominant entertainment format and benefited from a COVID bounce: video formats accounted for XXX of all entertainment time with TV nearly half of this
• Despite stellar growth during lockdown, video streaming was far behind TV in XXX 2020 with just a XXX share of entertainment time
• Audio accounted for XXX of entertainment time in XXX 2020 with that activity spread relatively evenly across five formats, led by radio with XXX share of all time
• Digital-first entertainment accounts for XXX of all entertainment time
• Pure music formats account for XXX of share of ear, while audio books and podcasts have XXX share
• TV formats (i.e. sports, streaming, TV) dominate viewing time with XXX share, led by TV on XXX XXX 2019 and XXX 2020 non-streaming music consumption was down strongly with the clearest and most consistent trend of all entertainment formats
• TV streaming, music streaming and social video were the main gainers compared to XXX 2019
• Video accounts for XXX of combined monthly entertainment spend at XXX with traditional pay-TV accounting for two thirds of that
• Music and games have roughly the same penetration of spenders XXX and XXX respectively) but games spend is XXX times higher
• Audiobooks are by far the most effective at monetising consumption with an average dollar-per-hour value of XXX with music the least effective at XXX and brands mentioned in this report:  Amazon Music, Audible, Facebook, Netflix, Spotify, TikTok, Xbox Live, YouTube