Killing Eve – A Case Study in Analysing Show Fandom
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Killing Eve season three was released in April 2020, the third instalment of a critically acclaimed genre-hopping comedy/drama spy thriller about a female intelligence operative obsessively hunting a female assassin. Defying conventional four-quadrant programming, the franchise has stood out amidst a bevy of more conventional competitors. However, the category-defying nature of the show has led to challenges of converting awareness into engagement. Once that engagement does kick in, Killing Eve fandom over indexes for viewing even when compared with fandom-superpower Game of Thrones.
METHODOLOGY
This report is a review of trends and data established on Killing Eve engagement from 2018 to 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia. MIDiA Research fields quarterly brand tracker consumer surveys in key countries for insight data and aggregates third-party indicator data to track demand globally from Wikipedia, google searches, social and critique sites. MIDiA specifically asks the demographically-weighted survey respondents the following three key questions on shows:
Awareness: Do you know this show?
Viewing: Have you watched this show in the previous months?
Fandom : Please indicate using a scale of to how much you like the show (MIDiA then assigns respondents who choose and as fans of the show).