Q2 2020 UK Video Consumer Deep Dive

Tim Mulligan

August 2020

UK video engagement in 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with weekly average user penetration – three percentage points higher than Netflix. Against this trend new streaming entrant Disney+ has achieved weekly average user penetration, underlying the rising competition between the subscription-based and ad-supported video streaming alternatives as the UK streaming market matures.

Companies and brands mentioned in this report: Player, Channel Amazon, Amazon Prime Video, Disney, Disney+, Facebook, iPlayer, Netflix, Now TV, ITV, ITV Hub, ITV Hub+, Sky Go, YouTube, Virgin Media

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