Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Virtual Concerts
A New Video Format

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Mark Mulligan

December 2020

YouTube

Amazon

Facebook

The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order impacts (no concerts, no fan engagement) and second-order impacts (many artists realising that streaming did not add up without live income alongside it).

Broken Windows
How Streaming Is Redefining the Movie Proposition

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Tim Mulligan

December 2020

Amazon

Netflix

Disney

COVID-19 significantly reduced theatrical movie releases and has necessitated a shift to streaming premiers for studios, especially those with recently launched direct-to-consumer services. While Disney has stated that it will return to theatrical releases in May 21, rival Warner Media has boldly decided to jump feet-first into combined same-day theatrical and streaming releases for its 2021 movie slate.

Sports Rights
The Great Reset

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Alistair Taylor

December 2020

Spotify

Spotify

YouTube

COVID-19 exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates. A major overhaul in rights valuations by pay-TV and sports SVOD distributors is under way.

Cultural Trends in 2021
Navigating a New Normal

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Hanna Kahlert

December 2020

Apple

Apple

Spotify

Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats and demographics at the same time that some traditional entertainment formats effectively ceased.

Spotify Q3 2020 Earnings
The Shift to Free

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Mark Mulligan

November 2020

Subscriptions

Streaming

Streaming Music

With three quarters of 2020 gone, Spotify has prospered during the most challenging of times, with consistent growth across most metrics. Q3 2020 saw a slight deviation from the script though, with ad-supported in the driving seat, especially in emerging markets.

Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV

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Tim Mulligan

November 2020

Amazon

Amazon

Streaming video

Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement grew steadily in Q3 2020, and across all leading four AVOD services between Q1 to Q3 2020.

Next-Generation Consoles
PS5 Starts in Pole Position

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Karol Severin

November 2020

YouTube

Amazon

Xbox

The winter holiday season has always been important for next-generation console launches, but this one is different. Negative effects of the current recession will intensify, engagement will be less predictable and device-agnostic games subscription competition is set to heat up.

2021 Predictions
The Year of the Immersive Web

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

November 2020

Spotify

Spotify

Discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond. Companies and brands mentioned in this report: Amazon...

Creator Tools
The Music Industry’s New Top of Funnel

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Mark Mulligan

November 2020

Creators

Apple

Apple

Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption catalysed the already-rapid shift towards affordable production tools and the rise of a new generation of online platforms that are reimagining music production as SAAS-based communities.

Post-Pandemic Programming Webinar Presentation

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

November 2020

Video

Music

Games

After a period of disruption to the global entertainment landscape, many businesses have found a way to adapt to the new normal, but the recession and prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies.

The Case for News in Video D2C Services

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Tim Mulligan

October 2020

Apple

Apple

YouTube

Digital disruption of the traditional pay-TV landscape was led by subscription video on demand (SVOD) services using scripted drama to gain consumer adoption, one of pay-TV’s very own four pillars. With SVOD originals strategy now diversifying into factual and reality, the two remaining pay-TV pillars sports and news are all that is stopping SVOD being a full like-for-like replacement for traditional pay-TV.

State of the YouTube Music Economy 3.0
End of the Beginning

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Mark Mulligan

October 2020

Spotify

YouTube

YouTube

This is the third bi-annual report of its kind, providing the most comprehensive view available of the YouTube music economy. It presents data for revenues, royalty payments, streams, subscribers, user behaviour and user demographics. We explore success factors, cultural trends, monetisation frameworks and contextualise music’s performance against other content genres.

The Rising Power of UGC

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Mark Mulligan and Keith Jopling

October 2020

user-generated content

About this report Audible Magic has commissioned MIDiA to produce a White Paper on the rising power of UGC and the untapped opportunity to monetise the growth in UGC consumer behaviours and new platforms. We will examine the growth of new platforms, use cases and ‘music and content put to purpose’.

Podcasts Q2 2020
Spotify Takes an Early Lead

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Mark Mulligan

October 2020

US

UK

France

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with adoption far lower than radio or streaming music. Podcasts have greater long-term market potential than music streaming but with many divergent objectives among key players, the interplay of product and content strategy will delineate the competitive marketplace.

Q1 2020 UK Sports Betting Consumer Engagement Snapshot

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Tim Mulligan and Alistair Taylor

October 2020

Netflix

iOS

android

This mini report is a review of trends and data on sports betting from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports betters. MIDiA Research conducts quarterly surveys in key markets to gain insight into self-reported consumer trends in sports engagement through content, merchandise and fandom.

DAZN 2019 Financials and Subscriber Deep Dive
Domestic Rights Key to Unlocking Audiences

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Alistair Taylor

September 2020

Sky

Financial Times

NFL

DAZN’s 2018 financials highlighted the difficulty in encouraging consumer adoption of a digital live sports proposition with a limited portfolio of sports rights. 2019 marked a year of consolidation and growth. DAZN learnt quickly that without premium domestic content it is difficult to penetrate competitive markets effectively.

Independent Artists
Pathfinding Through a Pandemic

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Mark Mulligan and Keith Jopling

September 2020

artist income

Independent artists

Music streaming

2019 was yet another stand-out year for independent artists, with revenues, streams and market shares all growing strongly. Then, along came COVID-19 and the world turned upside down. However, in lockdown many independent artists found new opportunities and the ability to innovate and create.

Killing Eve – A Case Study in Analysing Show Fandom

Cover image for Killing Eve – A Case Study in Analysing Show Fandom

Tim Mulligan

September 2020

BBC

Fandom

AMC

Killing Eve season three was released in April 2020, the third instalment of a critically acclaimed genre-hopping comedy/drama spy thriller about a female intelligence operative obsessively hunting a female assassin. Defying conventional four-quadrant programming, the franchise has stood out amidst a bevy of more conventional competitors.

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

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Mark Mulligan

September 2020

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual label trade revenue from full year 2015 to full year 2019 for 27 streaming services across 34 different markets.

MIDiA Research Artist Survey Q2 2020

Cover image for MIDiA Research Artist Survey Q2 2020

Mark Mulligan and Keith Jopling

September 2020

Independent artists

charts

music artists

This deck presents findings from MIDiA's Q2 2020 survey of music artists, assessing the impact on their careers in the wake of the coronavirus. It consists of 13 charts / graphs / table slides. The full report will be available in October 2020....

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Showing 321 to 340 of 693 results.