Music Reports from MIDiA Research

Livestreaming strategy in a social-video world
Work with UGC, not against it

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Report by Tatiana Cirisano

1 Jun 2023

Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment...

Data briefing
South Korea music market

Report by Mark Mulligan

1 Jun 2023

£3,000.00 excl. VAT

Music

Cube Entertainment

Genie Music

This report presents key music market metrics for South Korea. All data is domestic SouthKorean data unless otherwise stated below. The datasets leveraged for this report include: Music company financials...

Artists direct
Focus on passion, not professionalism

Report by Tatiana Cirisano

2 May 2023

£3,000.00 excl. VAT

Music

AWAL

BandLab

All eyes of the music business are on artists direct, the fastest-growing segment of the industry. But the 6.4 million artists in this segment are far from a unified group, and have varied aspirations,...

AI and the future of music
The future is already here

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Report by Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

2 May 2023

£3,000.00 excl. VAT

Music

Unlike most new technology hype cycles, the impact that artificial intelligence (AI) has on the world is already surpassing expectations. Within the music industry, AI will largely be an enabler and accelerant...

US millennial snapshot
A looming generational blind spot

Report by Kriss Thakrar and Tatiana Cirisano

3 Apr 2023

£3,000.00 excl. VAT

Music

In the US, 25-34-year-olds are the music industry’s most valuable segment. Yet their relationship with streaming is tenuous. Streaming is not meeting these consumers’ need for a more social, less...

Recorded music market 2022
Reality bites

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Report by Mark Mulligan

17 Mar 2023

£5,000.00 excl. VAT

Music

Business Strategy

recorded music market

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022, due to the combined impact of global economic headwinds and growth slowdown in mature...

Music’s Instagram moment
The social music creation revolution

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Report by Tatiana Cirisano

1 Mar 2023

£3,000.00 excl. VAT

music industry

social media

social video

20,000 foot view Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial...

Kill the campaign
Music marketing needs branding, not direct response

Report by Mark Mulligan and Tatiana Cirisano

1 Feb 2023

£3,000.00 excl. VAT

music marketing

Marketing

scenes

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underlying paradigm shifts that are the true cause for streaming’s problems: there is not enough...

Music discovery snapshot Q3 2022
Fandom under threat

Cover image for Music discovery snapshot Q3 2022

Report by Kriss Thakrar and Tatiana Cirisano

4 Jan 2023

£3,000.00 excl. VAT

Music

Marketing Strategy

Despite the hyper-saturated music landscape, music discovery is generally not a problem for most consumers. Gen Z and millennials have similar music discovery habits, but gen Z struggle slightly more...

Music industry earnings Q3 2022
Pre-recession growth

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Report by Mark Mulligan

20 Dec 2022

£3,000.00 excl. VAT

music industry growth

music industry revenues

label revenues

The early 2020s saw an influx of capital into the music business, with the promise of music rights being an asset class that was uncorrelated with the wider economy. The irony is that as music catalogue...

Music subscriber market shares 2022
Chinese Dragon

Cover image for Music subscriber market shares 2022

Report by Mark Mulligan

5 Dec 2022

£7,500.00 excl. VAT

Music

As the world edges towards a recession, the music streaming market continues to stand strong. Despite indications of slowdown in some markets, the global music subscriber market remains buoyant. Growth,...

DSP user profiles
Small is beautiful

Report by Mark Mulligan

29 Nov 2022

£3,000.00 excl. VAT

With streaming music now in its mature growth stage in most leading music markets, differentiation will be key to unlocking further growth pockets. While this will likely require innovation in both product...

A field of all levels
Strategizing music’s attention economy

Report by Tatiana Cirisano

29 Nov 2022

£3,000.00 excl. VAT

attention economy

attention recession

attention inflation

Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation...

Streaming’s next growth phase
The necessity of differentiation

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Report by Tatiana Cirisano

28 Oct 2022

£3,000.00 excl. VAT

Music

DSPs have long been able to grow their subscriber bases despite all offering essentially the same experience. Yet the freemium model is reaching a saturation point, putting slow but steady pressure on...

State of the music creator economy
Post-lockdown growth

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Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2022

£7,500.00 excl. VAT

Music

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

Content is king, distribution is queen but retention is revolutionary

Report by Tim Mulligan and Hanna Kahlert

22 Sep 2022

Free Report

Video

audio

Audience Insight

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Scenes
A new lens for music marketing

Report by Mark Mulligan and Tatiana Cirisano

30 Aug 2022

£3,000.00 excl. VAT

Music

Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased sophistication of...

Music sync market forecast
Production libraries raise the pitch

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Report by Kriss Thakrar and Tatiana Cirisano

27 Jul 2022

£5,000.00 excl. VAT

Music

Business Strategy

Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases for sync, from creator...

Building a fan economy with Fan-Powered Royalties

Report by Kriss Thakrar, Tatiana Cirisano and Perry Gresham

12 Jul 2022

Free Report

Music

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can...

MIDiA Research 2022-2030 global music forecasts
The new era of growth

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Report by Mark Mulligan

5 Jul 2022

£7,500.00 excl. VAT

Music

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and labeltrade values and are in billions of US dollars...

Reports: Music