Music Reports from MIDiA Research

Content is king, distribution is queen but retention is revolutionary

Tim Mulligan and Hanna Kahlert

September 2022

Video

Music

Games

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Scenes
A new lens for music marketing

Mark Mulligan and Tatiana Cirisano

August 2022

Spotify

YouTube

Facebook

Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased sophistication of...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

BE THE CHANGE – Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Free Report

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music...

Karaoke app user deep dive

Mark Mulligan

November 2021

Streaming Music

apps

mobile apps

This report presents data concerning karaoke app users. This data is taken from MIDiA’s Q3 2021 consumer survey. The online survey comprised 9,000 respondents across the US, Canada, Australia, UK, Germany,...

Live streamed events consumer behaviour
Q2 2021

Cover image for Live streamed events consumer behaviour

Mark Mulligan

October 2021

live music

Music

Live video streaming

This report looks at live stream audience data and audience behaviour trends with regards to live streamed events. Methodological notes: The Brazil self-reported, live streamed penetration rate from MIDiA’s...

Addressable creator markets
An opportunity with many layers

Cover image for Addressable creator markets

Mark Mulligan

July 2021

Apple

Artists

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest....

Music consumer survey Q1 2021
YouTube extends its reach

Cover image for Music consumer survey Q1 2021

Mark Mulligan

July 2021

Spotify

YouTube

Deezer

The data in this report is taken from MIDiA’s Q1 2021 consumer survey. The full data from this survey and all the preceding quarterly surveys are available, along with data visualisation tools and dynamic...

MIDiA Research 2021 – 2028 global music forecasts
ARPU growth finally delivers

Cover image for MIDiA Research 2021 – 2028 global music forecasts

Mark Mulligan

June 2021

revenue

Global

Music

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values and are in billions of US dollars...

Live streamed concert demand
Ready for prime time

Cover image for Live streamed concert demand

Mark Mulligan, Karol Severin and Kriss Thakrar

May 2021

Spotify

live music

Virtual concerts went from zero to a hundred at an unprecedented rate during the pandemic-shaped 2020, and the momentum carried through to 2021. But if lockdown years are like dog years, then so too the...

Rebalancing the Song Economy

Mark Mulligan and Keith Jopling

April 2021

Free Report

Music

Introduction – Rebalancing the song economy After half a decade of streaming-driven growth the global music business hit a speed bump in the shape of the COVID-19 pandemic. Live music stopped in an instant,...

Recorded music market 2020
Pandemic-era growth

Cover image for Recorded music market 2020

Mark Mulligan

March 2021

Streaming

Streaming Music

Recorded music

The global pandemic turned the music industry upside down. While live was decimated throughout 2020, after an initial downturn, the recorded music market returned to growth and finished the year with an...

Spotify Q4 2020 earnings
ARPU pays the price for growth

Cover image for Spotify Q4 2020 earnings

Mark Mulligan

February 2021

Subscriptions

Streaming

Streaming Music

In 2020 Spotify accelerated the growth of its total user base, with emerging markets playing a key role. However, revenue increases became decoupled from user growth across all categories, resulting in...

Music Product Strategy Re-boot
Time to Monetise Fandom, Not Access

Cover image for Music Product Strategy Re-boot

Mark Mulligan

January 2021

Innovation

Spotify

As streaming reaches maturity in many of the largest music markets and middle-tier artists struggle to make ends meet with the live music hiatus, the time has come for a music product strategy re-boot...

Virtual Concerts
A New Video Format

Mark Mulligan

December 2020

Video

YouTube

Amazon

The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order impacts (no concerts,...

Spotify Q3 2020 Earnings
The Shift to Free

Cover image for Spotify Q3 2020 Earnings

Mark Mulligan

November 2020

Subscriptions

Streaming

Streaming Music

With three quarters of 2020 gone, Spotify has prospered during the most challenging of times, with consistent growth across most metrics. Q3 2020 saw a slight deviation from the script though, with ad-supported...

Post-Pandemic Programming Webinar Presentation

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

November 2020

Free Report

Video

Music

Games

After a period of disruption to the global entertainment landscape, many businesses have found a way to adapt to the new normal, but the recession and prospect of further pandemic peaks have created an...

State of the YouTube Music Economy 3.0 -
End of the Beginning

Cover image for State of the YouTube Music Economy 3.0 -

Mark Mulligan

October 2020

Spotify

YouTube

This is the third bi-annual report of its kind, providing the most comprehensive view available of the YouTube music economy. It presents data for revenues, royalty payments, streams, subscribers, user...

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

Cover image for Music Subscriber Market Shares 4.0

Mark Mulligan

September 2020

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual label...

Music Discovery
Streaming’s Growing Role

Mark Mulligan

August 2020

Streaming

Streaming Music

Spotify

Radio has long led music discovery and continues to do so today. However, streaming – both audio and video – are making up ground fast, especially among more engaged and younger music fans. These shifts...

Reports: Music