Reports: hulu

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

US SVOD consumer podcast engagement
Audio is the new spinoff

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Annie Langston

June 2023

Apple

Apple

Spotify

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For streaming subscription video on demand (SVOD) services, podcasts provide new opportunities to reach and retain audiences.

US SVOD consumer podcast engagement
Audio is the new spinoff

Cover image for US SVOD consumer podcast engagement

Annie Langston

June 2023

Apple

Apple

Spotify

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For streaming subscription video on demand (SVOD) services, podcasts provide new opportunities to reach and retain audiences.

Year of change
Themes that will shape entertainment in 2023

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Ben Woods and Srishti Das

February 2023

Spotify

YouTube

Amazon

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio, cultural trends, and the creator economy. Expect 2023 to be a of period significant disruption and innovation forced upon the digital entertainme...

Stream, interact, repeat
Why SVOD needs a social engagement revolution

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Ben Woods

January 2023

YouTube

Netflix

roku

Audience engagement with subscription video on demand (SVOD) services is sliding, with multi-tasking on social media often relegating shows to background viewing. Social media is the threat, but also the catalyst for a radical recalibration of the SVOD viewing experience that will help these services claw back what is lost.

Re-creating the creator economy

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

August 2022

Apple

Spotify

YouTube

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators are now a central component of the digital-entertainment economy.

Attention recession impacts on D2C growth

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Richard Broadhurst

July 2022

Subscriptions

Streaming

Spotify

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention is now clearly here for video. The looming attention recession, which is already impacting the wider digital entertainment landscape, will exa...

Audio consumption
The entertainment aficionado opportunity

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Annie Langston

May 2022

Spotify

Amazon

Google

Streaming platforms are continuing their investment in podcasting despite relatively slow adoption from listeners. Identifying enthusiastic consumer segments will be crucial to accelerating audience growth. Entertainment aficionados (i.e., those who spend more than the average time and money on specific entertainment formats) in music, games, and v...

Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Tim Mulligan

August 2021

Video

YouTube

Amazon

This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The accompanying dataset includes the demographic breakdown for each segment by age (16-19, 20-24, 25-34, 35-44, 45-54, 55+), by distribution (absolute...

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

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Hanna Kahlert

March 2021

Streaming

Discovery

Discovery

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised, anytime anywhere activity – making the value exchange more niche and personal.

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

Cover image for Digital consumption habits

Hanna Kahlert

March 2021

Streaming

Discovery

Discovery

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised, anytime anywhere activity – making the value exchange more niche and personal.

Q4 2020 US D2C deep dive
An attention recession looms

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Tim Mulligan

February 2021

Netflix

Netflix

hulu

The US market is starting to see initial signs of fatigue as the D2C disruptors begin to reduce monthly user engagement among the three dominant incumbent subscription video on demand services. Netflix, Amazon Prime Video and Hulu all saw modest dips in weekly active use in Q4 2020.

Q4 2020 US D2C deep dive
An attention recession looms

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Tim Mulligan

February 2021

Netflix

Netflix

hulu

The US market is starting to see initial signs of fatigue as the D2C disruptors begin to reduce monthly user engagement among the three dominant incumbent subscription video on demand services. Netflix, Amazon Prime Video and Hulu all saw modest dips in weekly active use in Q4 2020.

Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV

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Tim Mulligan

November 2020

Amazon

Amazon

Streaming video

Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement grew steadily in Q3 2020, and across all leading four AVOD services between Q1 to Q3 2020.

Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV

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Tim Mulligan

November 2020

Amazon

Amazon

Streaming video

Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement grew steadily in Q3 2020, and across all leading four AVOD services between Q1 to Q3 2020.

2021 Predictions
The Year of the Immersive Web

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

November 2020

Spotify

Spotify

Discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond. Companies and brands mentioned in this report: Amazon...

2021 Predictions
The Year of the Immersive Web

Cover image for 2021 Predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

November 2020

Spotify

Spotify

Discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond. Companies and brands mentioned in this report: Amazon...

Sports Consumption
Measuring COVID-19’s Impact

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Alistair Taylor

July 2020

Apple

Discovery

Amazon

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, understanding COVID-19’s impact on overall sports consumption and where audiences are substituting their finite attention is paramount for sports distributors and rights holders.

US Video Consumer Deep Dive
Q1 2020

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Tim Mulligan

May 2020

Apple

Amazon

Apple TV

This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, SVOD, demographics, video streaming app users, and top streamed TV shows. Companies and brands...

COVID-19
Impact on Entertainment Demand and Behaviours

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

April 2020

Spotify

Amazon

Netflix

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly-transforming consumer behaviour patterns.

Peak Attention
Competing in a Saturated Attention Economy

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Mark Mulligan and Karol Severin

March 2020

Apple

Spotify

Amazon

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was the fuel in the engine of the digital content economy.

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Showing 1 to 20 of 48 results.