Sports Fans Consumer Snapshot Q1 2021

Tim Mulligan

April 2021

Introduction

This slide presents sports fans consumer snapshot video services, live-TV sports viewing, highlights viewing, free live digital viewing, device viewing, sports betting, sports penetration, TV genre preferences sports type preferences. The accompanying set includes the demographic breakdown each segment by age 20-24, by distribution (absolute numbers of and penetration (percentage of engagement each activity.)

The data pulled from MIDiA’s 2021 Consumer fielded in US, UK, Australia, Germany, France, Sweden, South Korea Brazil

The total size of nationally representative year online respondents was for each and the survey was fielded March 2021.

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