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Sports Fans Consumer Snapshot Q1 2021

Report by Tim Mulligan
Cover image for Sports Fans Consumer Snapshot Q1 2021
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Introduction
  • This slide            presents sports fans consumer snapshot            video services, live-TV sports viewing,            highlights viewing, free live digital            viewing, device viewing, sports betting,            sports penetration, TV genre preferences¬†            sports type preferences. The accompanying            set includes the demographic breakdown            each segment by age            20-24,            by distribution (absolute numbers of            and penetration (percentage of engagement            each activity.)
  • The data            pulled from MIDiA‚Äôs            2021 Consumer            fielded in US, UK, Australia,            Germany, France, Sweden, South Korea            Brazil
  • The total            size of nationally representative            year            online respondents was            for each            and the survey was fielded            March 2021.