Reports Sports

Sports Fans Consumer Snapshot Q1 2021

Report by Tim Mulligan
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  • This slide deck presents sports fans consumer snapshot covering video services, live-TV sports viewing, sports highlights viewing, free live digital sports viewing, device viewing, sports betting, fantasy sports penetration, TV genre preferences  and sports type preferences. The accompanying data set includes the demographic breakdown for each segment by age        20-24,                      and by distribution (absolute numbers of consumers) and penetration (percentage of engagement for  each activity.)
  • The data is pulled from MIDiA’s        2021 Consumer Survey fielded in US, UK, Australia, Canada, Germany, France, Sweden, South Korea and Brazil
  • The total sample size of nationally representative        year olds online respondents was        for each market, and the survey was fielded in March 2021.

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