music marketing Reports from MIDiA Research

Music’s Instagram moment
The social music creation revolution

Cover image for Music’s Instagram moment

Report by Tatiana Cirisano

1 Mar 2023

20,000 foot view Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial...

Kill the campaign
Music marketing needs branding, not direct response

Report by Mark Mulligan and Tatiana Cirisano

1 Feb 2023

£3,000.00 excl. VAT

music marketing

Marketing

scenes

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underlying paradigm shifts that are the true cause for streaming’s problems: there is not enough...

Music marketing
Catalogue and song management

Report by Keith Jopling

26 Feb 2021

£3,000.00 excl. VAT

music marketing

insight

independent artists

The catalogue race is on Music catalogues are changing hands for serious sums of money. The race to acquire the songwriters’ share is on, and it is speeding up. However, while that race is a sprint,...

Music Marketing
The Velocity Game

Report by Mark Mulligan

24 Aug 2020

£3,000.00 excl. VAT

Spotify

music marketing

Marketing Strategy

Music streaming has become so central to the functioning of the record label business model that labels are becoming beholden to streaming service optimisation. A shift towards ever-larger numbers of...

Music Discovery
Streaming’s Growing Role

Report by Mark Mulligan

24 Aug 2020

£3,000.00 excl. VAT

Music

music discovery

music recommendations

Radio has long led music discovery and continues to do so today. However, streaming – both audio and video – are making up ground fast, especially among more engaged and younger music fans. These...

Demand Creation
What’s the Next Big Growth Curve for Music?

Report by Keith Jopling

14 Jan 2020

demand creation

music industry

labels

Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business,...

YouTube Music Curators
Media Assets or Next-Gen Labels?

Report by Zach Fuller

13 Dec 2019

£3,000.00 excl. VAT

YouTube

kondzilla

gr6

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music...

Leaving Legacy Behind
Music Marketing Responds to Streaming

Report by Keith Jopling

1 Oct 2019

Free Report

music marketing

Music marketing has changed for good Marketing music has never been straightforward. That’s why, back in the day, label executives would use the single as the shortcut to finding an audience on which...

Music Marketing
Niche is the New Mainstream

Report by Mark Mulligan

20 May 2019

£2,000.00 excl. VAT

music marketing

Marketing

music marketing strategy

Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands...

Making and Marketing an Artist
Streaming Rewrites the Rules, Again

Cover image for Making and Marketing an Artist

Report by Mark Mulligan

4 Apr 2018

£3,000.00 excl. VAT

music marketing

label marketing

digital marketing

Marketing is one of the core competencies of record labels. The rise of the internet and social media transformed label marketing strategies. Now streaming is turning everything upside down again. The...

Reports: music marketing