Digital consumption habits How tomorrow’s audiences will reshape entertainment
Get full access to this report and assets
If you are interested this report, or related reports such as Decoding the Digital Consumer An Analysis of the Digital Music Behaviour of UK Consumers, The Digitally Native Music Consumer A Digital Native Music Behaviour Deep Dive and The Esports Viewer Dossier Q2 2020 get in touch today to enquire about a report bundle.
Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised, anytime anywhere activity – making the value exchange more niche and personal. Video streaming services have oversaturated the marketplace, competing directly for attention time with social video among younger consumers. Meanwhile, games and sports have managed to capitalise on engaged digital habits by developing cross-platform value – highlighting an emerging cultural trend of lean-in participation as the next expression of fandom. This is the culture of creation as consumption.
Companies and brands mentioned in this report: Amazon, Amazon Prime Video, AppleTV+, Call of Duty, Discovery+, Disney+, ESPN+, FFA, GameStop, hay, HBO Max, Hulu, Madden NFL, MUBI, NBA Netflix, Peacock, Star, The Witcher, Tubi TV, Twitch, YouTube, TikTok