Media consumption Lockdown’s attention boom
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2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions created a boom in entertainment consumption, throwing up a mixture of intuitive trends and unexpected winners.
Companies and brands mentioned in this report: Audible, Amazon, Amazon Music, Disney+, Instagram, Netflix, Spotify, TikTok, Twitch