Q4 2020 US D2C deep dive An attention recession looms
Get full access to this report and assets
If you are interested this report, or related reports such as The Mainstreaming Of SVOD How Apple Can Make Video Subscriptions Ready For Primetime, US PAY-TV Disruption And Consolidation How Streaming Video And Cord Cutting Are Re-Shaping US Pay-TV, D2C 2020 Media and Tech and Communications Majors Go Head to Head get in touch today to enquire about a report bundle.
The US market is starting to see initial signs of fatigue as the disruptors begin to reduce monthly user engagement among the three dominant incumbent subscription video on demand services. Netflix, Amazon Prime Video and Hulu all saw modest dips in weekly active use in 2020. The disruptors themselves are also starting to plateau in weekly active use, with the notable exception of Peacock, which nearly doubled its weekly active users in 2020.
Companies and brands mentioned in this report: Amazon Prime Video, Apple TV+ CBS All Access, Disney+, HBO Max, Hulu, Netflix, Peacock