YouTube Just Broke The Chart’s Back

Cover image for YouTube Just Broke The Chart’s Back
Or rather the music industry just broke the chart’s back with YouTube, although it doesn’t realise it yet. And here’s why… It is normal when switching between old and new worlds to use equivalents, deutschmarks to euros, inches to centimetres...

This post is for

MIDiA clients

Back to blog

For companies:

Become a MIDiA client

Access independent research and strategic insight designed for the entertainment economy.

  • Unlock our full report archive and exclusive client-only analysis.
  • Engage directly with MIDiA analysts through tailored briefings and advisory services.
  • Gain clear, actionable insights to support more confident decision-making.
Enquire about company access

Want the latest entertainment research and insights directly to your inbox? Our newsletter has you covered, click here to subscribe.

There are comments on this post join the discussion.

Add your comment

Comments

david apps
it is a hard one to work out or get an open and frank conversation at a high level. The two sections covering sales are easy Sales pus downloads is total physical sales. All the rest are just listening or viewing which ends as soon as the tape stops
Martin Goldschmidt
Great article, I completely agree. Own goal.
Rod Harrod
Talk about shooting your self in the foot. Mark Mulligan is absolutely right. If its not enough the industry has had to suffer outside interference now we're being attached, like a worm in the ear, from the inside. Wind the clock back...its simple...what business is it...music...ask the man in the street what charts mean...SALES of MUSIC not borrowing, stealing or occasional listening...OWNING...the Board of the RIAA should either withdraw this ridiculous move or resign en bloc.