Why Paramount+ is landing in the UK at an inflection point for video streaming
![Cover image for Why Paramount+ is landing in the UK at an inflection point for video streaming](https://www.midiaresearch.com/storage/uploads/blog/featured/1659/cover_image-1655825570.png)
Blog post by
Tim Mulligan
Tomorrow Paramount+ will launch in the UK, a market of key importance in the direct-to-consumer (D2C) landscape due to its size, high discretion income, and high levels of TV and video consumption. As...