Blog: SVOD - Page 8

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Forget Cord Cutting: It’s A Bigger Cord With More Strands

Cover image for Forget Cord Cutting: It’s A Bigger Cord With More Strands
Tim Mulligan
cord cutting
Netflix
Online video
Amid all the noise and angst surrounding cord-cutting among the TV industry over the last two years, it is easy to fall into the trap of thinking that pay-TV is facing an irreversible decline. The reality, however, is that traditional pay-TV operators are facing irreversible decline (albeit a relatively slow and steady one), whereas streaming pay-TV is experiencing significant growth (and it really is time to stop thinking of streaming as anything other than another form of pay-TV).
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Snapchat Hooks Up With Vice To Produce An Original Dating Series

Tim Mulligan
distribution
land
Messaging apps
Snapchat’s parent company Snap Inc. has followed up on its huge publicity around its recent IPO (Initial Public Offering) to land a significant content deal with Vice Media. Rapper chef Action Bronson (real name Arian Asllani) is set to host an eight episode dating series developed by Vice’s pay-TV channel Viceland entitled “Hungry Hearts With Action Bronson”.
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Is SVOD Destined To Remain Niche?

Tim Mulligan
Netlfix
Online video
SVOD
This week is a significant week for SVOD (Subscription Video On Demand) services. On Monday Netflix announced its third quarter numbers which have highlighted the slow down in growth in domestic subscriber acquisitions (which arguably reached saturation at beginning of the year with close to 50% US household penetration via multiple device usage of the same account- six devices can be registered per account and two devices can simultaneously stream on one account.
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Disney and Netflix: A Full-Stack Media Dream

Zach Fuller
acquisitions
BAMTech
Bob Iger
Previously linked as being one of many suitors for Twitter, Disney additionally emerged this week as a rumoured buyer for video giant Netflix. Only last month, Disney CEO Bob Iger declared his company had ‘cracked the code for keeping moviemaking profitable’, but through this triumphalist narrative, these are uncertain times for content monetisation, especially as ad-dollars both migrate from television or in some cases are blocked completely.
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The Inevitable Video Data Wars

Tim Mulligan
AT & T
Comcast
DirecTV
Netflix’s recent filing to the FCC (Federal Communications Commission) inquiryon advanced broadband sets the stakes for a clash of world views between the TV and the tech worlds. The SVOD giant’s position in support of its argument for increased data caps by Internet providers is as follows: “Watching television shows on the Internet is no longer a novelty.
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Full-Stack Media and Smart TV: Why LeEco’s Acquisition of Vizio Has Big Implications for Apple and Pay TV Giants

Zach Fuller
Alibaba
Apple
Innovation
LeEco’s (formerly LeTV) $2 Billion acquisition of flat screen makers Vizio is a bold step in the development of full-stack media offerings for Smart TV. The deal essentially buys LeEco directly into the US market by giving them direct access to the customers of Vizio, the California-based electronics company whom have built a respectable niche by aggressively pricing their HDTVs against major competitors, consequently capturing a 20% market share in the US.
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