Blog: SVOD - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Forget Cord Cutting: It’s A Bigger Cord With More Strands

Cover image for Forget Cord Cutting: It’s A Bigger Cord With More Strands

Tim Mulligan

11 Apr 2017

Amid all the noise and angst surrounding cord-cutting among the TV industry over the last two years, it is easy to fall into the trap of thinking that pay-TV is facing an irreversible decline. The reality, however, is that traditional pay-TV operators are facing irreversible decline (albeit a relati...

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The Challenge Of Creating Disruptive Pioneers In The TV Industry

Tim Mulligan

31 Mar 2017

At this year’s TV Connect, the headline industry panel was on creating disruptive pioneers. The participants included Mark Wilson-Dunn -the Vice President of BT Media and Broadcast Enterprises, Faz Aftab -Online Commercial & Tech Director at ITV, Felix Tang -Vice President of Huawei Hybrid Vid...

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Why Streaming Video Services Are In Robust Health Globally

Tim Mulligan

24 Mar 2017

Streaming video

Despite the additional probability of a correction in the inflated TV content market, SVOD (Subscription Video On Demand) services globally are in robust health. In mature TV markets, nearly half of consumers now subscribe to SVOD services, with over 50% penetration in demographics for under 35s.

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Snapchat Hooks Up With Vice To Produce An Original Dating Series

Tim Mulligan

15 Mar 2017

Snapchat’s parent company Snap Inc. has followed up on its huge publicity around its recent IPO (Initial Public Offering) to land a significant content deal with Vice Media. Rapper chef Action Bronson (real name Arian Asllani) is set to host an eight episode dating series developed by Vice’s pay...

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YouTube Flicks The On Switch With YouTube TV

Tim Mulligan

2 Mar 2017

Tuesday, February 28th could be looked back on as the day when everything changed for the pay TV industry in the US. This was the day when one of the tech majors decided to announce to the world that it was getting into streaming pay-TV in a big way.

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The Significance behind The Amazon Prime Video Membership Numbers

Tim Mulligan

16 Feb 2017

Amazon Prime Video

One of the challenges of following the disruption wrought by Amazon in the TV and film business is assessing the size of its Prime membership. Currently a subscription to prime membership includes a subscription to Amazon Prime Video.

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Amazon Steals A March On Netflix With The First Streaming Pay- TV Best Picture Oscar Nomination

Tim Mulligan

27 Jan 2017

Amazon Video Prime

Independent films

In the ongoing video streaming wars currently being fought out between Netflix and Amazon (globally number one and number two global subscription services) Amazon have just claimed a significant victory.

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Netflix And The Tenth Anniversary Of Video Streaming

Tim Mulligan

16 Jan 2017

Content strategy

digital strategy

Today marks the tenth anniversary since Netflix launched its pivot into video streaming. Up until 2006, Netflix was a troubled company with repeated predictions for the inevitable demise of its DVD-rental business dating back to 2002.

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Welcome To The New Episodic Reality Of Online Video

Cover image for Welcome To The New Episodic Reality Of Online Video

Tim Mulligan

5 Jan 2017

episodic length

2016 was big for many reasons and one of the lesser known yet significant developmental milestones for online video was the launch of The OA , an original series launched by Netflix on December 16 th .

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Quick Take: Twenty-First Century Fox Makes Its Move on Sky

Tim Mulligan

9 Dec 2016

Today’s announcement of the tender offer by Twenty-First Century Fox to buy up the remainder of Sky Plc which it doesn’t currently own could be one of the most pronounced outcomes of Brexit for the UK media landscape.

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Netflix Flexes Its Licensing Muscle

Tim Mulligan

1 Dec 2016

The announcement yesterday that Netflix is going to allow TV and movie downloads for offline viewing is a seismic moment for TV generally not just SVOD (subscription video on demand) services in particular.

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Why is YouTube Red Struggling To Add Subscribers?

Tim Mulligan

3 Nov 2016

Yesterday’s story in the Verge about YouTube Red’s low numbers have not come as a surprise. Acquiring only 1.5 million subscribers in its first year helps to put the relative performance of service in context.

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Is SVOD Destined To Remain Niche?

Tim Mulligan

18 Oct 2016

This week is a significant week for SVOD (Subscription Video On Demand) services. On Monday Netflix announced its third quarter numbers which have highlighted the slow down in growth in domestic subscriber acquisitions (which arguably reached saturation at beginning of the year with close to 50% US ...

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Disney and Netflix: A Full-Stack Media Dream

Zach Fuller

7 Oct 2016

Previously linked as being one of many suitors for Twitter, Disney additionally emerged this week as a rumoured buyer for video giant Netflix. Only last month, Disney CEO Bob Iger declared his company had ‘cracked the code for keeping moviemaking profitable’, but through this triumphalist narrat...

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What Shomi’s Failure Tells Us About The State Of Online Video

Tim Mulligan

3 Oct 2016

Last week’s announcement that Canadian SVOD (Subscription Video On Demand) service Shomi is due to close in November brings to an end its two-year experiment with trying to offer a viable alternative to Netflix.

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The Inevitable Video Data Wars

Tim Mulligan

13 Sep 2016

Netflix’s recent filing to the FCC (Federal Communications Commission) inquiryon advanced broadband sets the stakes for a clash of world views between the TV and the tech worlds. The SVOD giant’s position in support of its argument for increased data caps by Internet providers is as follows: “...

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Full-Stack Media and Smart TV: Why LeEco’s Acquisition of Vizio Has Big Implications for Apple and Pay TV Giants

Zach Fuller

4 Aug 2016

LeEco’s (formerly LeTV) $2 Billion acquisition of flat screen makers Vizio is a bold step in the development of full-stack media offerings for Smart TV. The deal essentially buys LeEco directly into the US market by giving them direct access to the customers of Vizio, the California-based electron...

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Netflix, Australia And Lessons For SVOD

Tim Mulligan

1 Aug 2016

Netflix’s global rollout has been hailed as a textbook example of how to gain scale quickly in a global context. With its domestic market approaching mainstream (44% penetration in US households), the world’s preminent SVOD (Subscription Video On Demand) service needs to scale internationally in...

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Is TV Going To Be The Saviour of Apple?

Tim Mulligan

27 Jul 2016

Yesterday’s quarterly earnings by Apple have met with a mixed reception from Wall Street. The stock price climbed 6.1% as as the tech giant reported that its quarterly earnings revenue were was at $42.

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Netflix And The Challenge Of Scaling Beyond Being The Disruptor

Tim Mulligan

20 Jul 2016

Wall Street has focused on Netflix failing to hits its subscriber growth targets through adding 1.7 million net subscriber gains rather than the 2.5 million target. The share sell off reflects a growing perception that Netflix’s growth is beginning to stall.

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