Blog: SVOD - Page 7

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Is the UFC doing a Fox, and cashing in on content?

Alistair Taylor
Last week, Disney-owned ESPN acquired the exclusive rights to show the UFC tournament in the US for $1.5 billion over five years. The deal will see the UFC earn $184 million more each year than the previous deal with Fox, which begs the question; is the UFC mimicking Fox’s strategy and cashing in on its content? While Endeavor (formerly WME-IMG), which purchased the UFC for $4 billion in 2016, was seeking in the region of $450 million per year, UFC president Dana White is ecstatic with the new deal, telling MMAJunkie: “Our last deal was $116 million a year.
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Netflix Is Now A Truly International Player

Tim Mulligan
In light of MIDiA Research ’s Q4 2017 Brand tracker survey data, which revealed that Netflix penetration in the US has reached 49%, Netflix has to look outside the US for future growth. Why is international growth imperative for Netflix? Although a 6% surge in its international subscribers may appear modest, when overall YoY international subscriber growth rate is taken into account, this increase has been spectacular indeed.
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Has The SVOD Killer Arrived?

Tim Mulligan
In 2014 ESPN had 95 million subscribers and its $10.8 billion in revenues accounted for 25.7% of Walt Disney Co’s $40.2 billion revenue. In 2015, ESPN lost three million subscribers and this 3% decline in subscriptions and the historic operating margins of 40-45% for cable and satellite, underpinned by ESPN’s trophy-like exclusivity on premium live sports events, were suddenly at risk.
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Netflix Is Now The Fifth Highest Ranked TV Network For Show Fandom

Cover image for Netflix Is Now The Fifth Highest Ranked TV Network For Show Fandom
Tim Mulligan
We are proud to announce the inaugural results of our new TV Show Brand Tracker. The findings reveal how streaming is impacting TV show audiences and which networks are performing best. Based on data from more than 60 TV shows across the US, Canada, Australia and the UK, CBS’s The Big Bang Theory is the leading TV show in terms of audience fandom, followed by NCIS (also CBS), with the BBC’s Sherlock in third place.
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