Blog: mgm

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement

Ben Woods

9 May 2023

Amazon

Prime Video

Citadel

Product placement has a long history helping film and TV producers maximise the monetisation of their content. The use of products by Hollywood stars to promote brands dates backs to the 1920s when Red Crown Gasoline’s logo featured in The Garage starring comedy actors Fatty Arbuckle and Buster Keaton.

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Netflix versus Amazon Prime Video – depth versus breadth

Tim Mulligan

10 Jun 2021

SVOD

d2c

Netflix

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021.

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This time Amazon really does have Bond in its sights

Tim Mulligan

20 May 2021

mgm

Amazon

Amazon Prime

MGM , which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.

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A View to a Sure Thing – Part Two

Tim Mulligan

29 Jan 2020

Metro-Goldwyn-Mayer

mgm

Netflix

Long-term readers of the MIDiA Research Blog may remember a post from September 2017 outlining the appeal to tech majors Apple and Amazon of acquiring the rights to the James Bond franchise.

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A View To a Sure Thing: Why Apple and Amazon Want James Bond

Tim Mulligan

12 Sep 2017

Amazon

Apple

Danjaq

Last week the Hollywood Reporter revealed that Apple and Amazon were joining Warner Bros in the bid to win the film distribution rights of James Bond titles from MGM Holdings, the parent company of MGM, which currently owns the video rights for the James Bond film properties.

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Zynga Teams Up With MGM To Create ‘Words With Friends’ Game Show

Karol Severin

20 Jul 2017

cross-format entertainment

games on tv

Media

MGM Television and Zynga have announced a collaboration to develop a new television game show based on Words With Friends , the world's most popular mobile word game. The show will also incorporate aspects from Zynga's larger portfolio of With Friends word and puzzle games.

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