Sky blog by MIDiA Research

Blog: Sky

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Why Netflix should become a channel distributor for its streaming rivals

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Blog post by Ben Woods

21 Sep 2023

Long-running legal drama Suits has become a bittersweet tale for NBCUniversal. The show that gave Meghan Markle her pre-royalty taste of stardom was already considered a commercial success after its final...

Are streaming TV services poised to become pay TV channels in all but name?

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Blog post by Ben Woods

16 May 2023

Amazon Prime Video

The streaming TV landscape is changing rapidly. Leading entertainment industry executives are questioning every aspect of the subscription video on-demand (SVOD) model in pursuit of sustainable profits....

Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom

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Blog post by Tim Mulligan

4 Oct 2022

Last Friday, Comcast-owned Sky announced that it had renewed its exclusive UK and Ireland coverage of Formula 1 (F1) until the end of 2029. Included in this deal are additional rights for Sky Italia and...

Peacock arrives to disrupt the European streaming market

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Blog post by Tim Mulligan

16 Nov 2021

Today, November 16th, Peacock finally arrives in Europe with its soft launch in the UK and Ireland via Comcast’s European subsidiary, Sky. At no additional cost, Peacock will be made available to Sky...

English Premiership Rugby gets set for a digital shake-up

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Blog post by Alistair Taylor

17 Dec 2020

English Premiership Rugby

Tech major Amazon is reportedly looking to add to its burgeoning sports right portfolio, targeting the domestic broadcast rights for English Premiership Rugby. London Irish owner, Mick Crossan, confirmed...

Discovery enters streaming race with discovery+ and Olympics offering

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Blog post by Alistair Taylor

9 Dec 2020

Last week , Discovery announced it will launch discovery+, ‘the definitive non-fiction’ subscription-video-on-demand (SVOD), on January 4th, 2021. Consumers in the US can expect the largest-ever content...

DAZN launches globally with advent calendar offering of boxing contests

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Blog post by Alistair Taylor

3 Dec 2020

subscription video on demand

DAZN’s global roll out is finally here , following an announcement to launch worldwide (including the UK) back in March. The pandemic-enforced postponement and cancellation of live sports scuppered its...

The Premier League going pay-per-view means a sucker-punch for sports fans

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Blog post by Alistair Taylor

15 Oct 2020

English Premier League

English Premier League (EPL) clubs have agreed an ‘interim solution’ to allow fans to continue watching their teams live. EPL fixtures not selected for broadcast in October will be available to fans...

German Bundesliga faces 20% decline in value for its international rights

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Blog post by Alistair Taylor

1 Oct 2020

German business publisher Sponsors has announced the German Football League (DFL) is facing a 20% decline in the total value of its overseas’ broadcast rights for the 2020/21 campaign. This is down from...

European Professional Club Rugby goes OTT, pressing business over the needs of fans

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Blog post by Alistair Taylor

23 Sep 2020

European Professional Club Rugby

Last Friday , European Professional Club Rugby (EPCR), the Heineken Champions Cup and the European Rugby Challenge Cup’s governing body announced the launch of its global over-the-top (OTT) streaming...

DAZN’s belated UK launch: Can it avoid Eleven Sports’ 'mistake’?

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Blog post by Alistair Taylor

24 Jul 2020

Media & Marketing

DAZN, the anointed ‘Netflix of Sport’, has announced plans to resume launching its services globally via a beta service covering boxing bouts In July and August, for users who have registered their...

Innovation via Free-to-air Highlights Missed Opportunity to date for the EPL

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Blog post by Alistair Taylor

24 Jun 2020

Sporting rights

Following live sports’ hiatus due to the coronavirus pandemic, the English Premier League (EPL) saw two of the top three most-watched matches in league history occur last weekend. The previous record...

Bain Capital Fashions Itself Goal-Scoring Opportunity with Tabled Serie A Offer

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Blog post by Alistair Taylor

16 Jun 2020

Italian football league Serie A is attracting suitors for an equity share, following a €3 billion ($3.4 billion) ‘tentative offer’ made by Bain Capital for 25% of the league. This opened up competition...

Premier League Acknowledges Priorities Have Changed During Lockdown

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Blog post by Alistair Taylor

11 Jun 2020

artificial crowd noise

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports...

Collapsing Maul: Sport Facing Global Rights Re-valuations

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Blog post by Alistair Taylor

4 May 2020

broadcast rights

The English Gallagher Premiership Rugby provides another case study that demonstrates just how significant COVID-19’s impact on rights holders is likely to be moving forward, as it faces a substantial...

Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

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Blog post by Alistair Taylor

6 Mar 2020

consumption habits

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers...

Why Disney+’s Sky Distribution Deal Is Likely to Become Mainstream Among D2C Competitors

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Blog post by Tim Mulligan

3 Mar 2020

Today the UK’s dominant pay-TV operator, Sky, announced a partnership with media major Disney+ to grow its UK subscriber base prior to its official UK launch on March 24 th . Sky currently operates Now...

Peacock Goes for Gold

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Blog post by Alistair Taylor

23 Jan 2020

On the 16 th of January , Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15 th of April exclusively for Comcast’s...

Peacock Gets Ready to Ruffle Some D2C Feathers

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Blog post by Tim Mulligan

22 Jan 2020

On January 16 th , US communications behemoth Comcast (owner of NBCUniversal) held an investors day to provide much-needed clarity around its forthcoming direct-to-consumer (D2C) service Peacock. Of the...

‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

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Blog post by Alistair Taylor

9 Jan 2020

audience viewership

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing audience....

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