Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Where Verizon went wrong with go90

Tim Mulligan
Facebook
Go90
Netflix
Last week Verizon, the US’s second largest telco provider with 116 million wireless subscribers, announced the closure of its pioneering mobile-first video streaming service which launched in 2015. Go90 was launched on the back of a $200 million purchase of Intel’s unreleased streaming service, OnCue, with a mission to create mobile-centric content for digital natives (or millennials as middle-aged C-suite executives still seem intent on labelling what are, in reality, disparate demographics who collectively all grew up in the digital era).
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Beggars Group, Sky, The Economist, Plus more Speakers at the Access vs Ownership Industry Event

Cover image for Beggars Group, Sky, The Economist, Plus more Speakers at the Access vs Ownership Industry Event
Dara Jegede
Media
midia event
Music Subscriptions
MIDiA is back with another exclusive industry event, bringing together experts, decision makers, innovators and entrepreneurs from all across the digital entertainment spectrum. This event will explore the transition in music and video from linear consumption to streaming and subscription, examining the impact of the access-over-ownership shift and what to expect of its denouement.
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IGTV and How To Make Video Work in The Messaging App Ecosystem

Tim Mulligan
Facebook
IGTV
Instagram
The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating content for the smaller real estate of a smart phone screen and creating non-intrusive content on what is fundamentally a personal communication platform can also be problematic.
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Corporate Mergers and the Battle for Fandom

Zach Fuller
Comcast
corporate mergers
Disney
Back in 1999, the Cluetrain Manifesto appeared across the nascent web as a predictive gospel of what this new technology meant for commerce. Still revered among software entrepreneurs, the ebook outlined the paradigm shift of business in the digital era from a transactional model of one-off payments, to a continuous relationship, pre-empting the subscriptions and software-as-a-service (Saas) craze by over two decades.
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Access To Ownership: MIDiA’s Free to Attend Event

Cover image for Access To Ownership: MIDiA’s Free to Attend Event
Mark Mulligan
For readers based in the UK, MIDiA Research will be hosting its third quarterly event on July 4th at The Ministry in London. The event is free to attend and we will be examining best practices for premium content monetisation across media industries and exploring the lessons learned and transferrable strategies.
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