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Microsoft’s Zenimax acquisition is about the future of Games Pass more than console sales

Cover image for Microsoft’s Zenimax acquisition is about the future of Games Pass more than console sales
Karol Severin
With the acquisition of ZeniMax Media, Microsoft is gaining an important content asset for its portfolio – Bethesda’s games. And while the timing of the announcement certainly won’t make Sony too happy as it is about to launch PS5, the key benefits of this acquisition are tied to the future of Xbox Game Pass, rather than to who will sell more consoles this holiday season.
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