Blog - Page 121

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick Take: Twitter Ramps Up Its Video Ad Programme

Tim Mulligan

13 Oct 2015

Media and Marketing

Twitter’s announcement that it is ramping up its Amplify ad programme marks a new direction for the social media giant. Up until now Twitter has relied upon combining a publisher’s video clip with an advertiser who would then include the pre-roll ad and pay for its promotion on the platform.

How Telcos Could Become Gatekeepers Of Mobile Advertising

Karol Severin

12 Oct 2015

ad blockers Ad Blocking mobile

Digicel in Jamaica is the first mobile network operator to roll out ad blocking of web and in-and app advertisement across it’s entire network as a default purchase option. If this scales across global operators, it will have significant implications to the whole mobile advertising industry.

MIDiA Data Point Of The Day: CD Buyers

Mark Mulligan

12 Oct 2015

CD cd buyers Data Point Of The Day

The CD is notdead, the walking dead perhaps, but far from finished. In fact more people buy CDs (41% consumers) than any other recorded music product.The music buyer market is now firmly multi-speed, with half of consumers going digital (and a minority of those in the subscription fast lane) and the...

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Welcome To The New Look MIDiA Research

Mark Mulligan

9 Oct 2015

free music report free report midia

Over the past 6 months we’ve been busy working on a set of new features and content for MIDiA Research and today we finally get to tell you all about them! When we started MIDiA Research back in July last year we wanted to provide a depth of analysis, data and research rigour for the music industr...

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What Spotify’s Online Video Pivot Says About The Streaming Consumer

Tim Mulligan

8 Oct 2015

Audio

With 35% of consumers now getting all their music content from either YouTube or Spotify* it is hardly surprising that the two companies would start to increasingly resemble each other. YouTube has announced the launch of a premium ad-free subscription service and in May Spotify declared that it was...

MIDiA Chart Of The Week

Mark Mulligan

8 Oct 2015

Apple apple app store apps

Piracy used to be the dominant narrative of the music industry in the digital era with companies like Napster and Kazaa becoming the cartoon villains. Many industry execs now pride themselves on having pushed piracy to the margins through a combination of enforcement, policing, industry lobbying and...

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MIDiA Data Point Of The Day

Mark Mulligan

8 Oct 2015

app deletion app economy Data Point Of The Day

The challenge of choice abundance: consumers have little need or opportunity to develop affinity with individual apps. 34% of 18-24 year olds delete apps within one month of downloading them. Source: MIDiA...

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Quick Take: Too Much Demand And Not Enough Television Talent

Mark Mulligan

7 Oct 2015

actors Online video Online video

So The Hollywood Reporter runs with a story about the tumultuous Fall Season for the American TV production community . It wasn’t meant to be this way, it was meant to be the scripted drama renaissance.

Quick Take: Been Choice, Apple Happy To Eat Its Own Lunch With Native App Adblocker

Karol Severin

7 Oct 2015

Ad Blocking Apple Been Choice

Up until now, the on going ad blocker discussion was confined to the web rather than apps. But now an upcoming VPN based adblocker Been Choice promises to block ads in native apps like Facebook or Apple News.

YouTube Gets Into The Subscription Game

Tim Mulligan

2 Oct 2015

Media and Marketing

YouTube’s announcement that content owners on its platform have until October 22nd to agree to the terms and conditions of its forthcoming ad free subscription service is a herald of significant forthcoming change for the world’s largest video sharing site.

How Game Apps Will Benefit From Amazon's Entry Into The Merch Market

Karol Severin

2 Oct 2015

Amazon app publishers Content Creators

After the launch of Amazon Underground, Amazon continues its strategy to actively support the long tail of more budget-constrained developers and content creators. Merch by Amazon, launched yesterday, is an on-demand merchandise service.

Sonos, Google And The Outlook For Connected Home Audio

Mark Mulligan

29 Sep 2015

chromecast Chromecast Audio connected home audio

There were two big announcements today in the connected home audio space. Sonos announced its new flagship Play5 speaker while Google launched its Chromecast audio , a streaming audio dongle that plugs into the audio jack input on analogue hi-fis (as long as they have such an input).

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Amazon And Netflix Sweep Up At The Emmys

Tim Mulligan

24 Sep 2015

Media and Marketing

Sunday’s Emmy awards officially recognized what the TV industry has known for the last few years: quality drama is being made for exclusive distribution on Subscription Video Services (SVOD). Since 2013 both Amazon Instant Video and Netflix have been investing heavily in original content and they ...

Why App Publishers Could Be The Winners Of The Adblocking Boom

Karol Severin

24 Sep 2015

ad blockers Ad Blocking Adblock

Less than 48 hours after the launch of iOS 9 multiple ad blocking apps already dominated the iOS paid app charts across key markets. The ad blocking boom has sent first shivers down the spines of the whole online advertising industry and by implication media companies that depend on online advertisi...

Netflix Disrupts The Movie Business

Tim Mulligan

18 Sep 2015

Video

Last week at the Venice film festival something unprecedented occurred. Alongside the usual whirl of bright and thought provoking auteur pieces and International films with IQ, Netflix premiered its first feature film –Beasts of No Nation.

Uber's Smart Routes and Recent Jeep Hack Hires: Two Milestones On A Journey To Becoming A Tech Giant Superpower

Karol Severin

15 Sep 2015

delivery network driverless cars Innovation

Uber confirmed they are testing a new addition to their Uber Pool proposition. Smart Routes allow consumers to save even more money if they are willing to be picked up on one of Uber’s ‘hot routes’.

Is Smartphone Dominance Slowing Down Innovation?

Karol Severin

15 Sep 2015

app developers appdevs Innovation

In 2009, young prodigy Pranav Mistry introduced his SixthSense Technology Device at a Ted event. The possibilities seemed endless. If you don’t know SixthSense, please watch this video to understand its sheer potential.

Verizon's Go90 And The Impact Of Mobile-First Content Strategy

Karol Severin

11 Sep 2015

Go 90 Go90 Mobile content

Verizon’s free, ad-supported mobile video streaming service Go90 launches this week. The service will be available to all users, regardless of being a Verizon customer. The product is aimed at 18-34 year olds, the key mobile data consumption segment of now but the appeal will be far wider than tha...

THE BBC WAKES UP TO THE REAL DEMANDS OF DIGITAL NATIVES

Tim Mulligan

7 Sep 2015

BBC director general Tony Hall has today laid out his vision for the British Broadcasting Corporation over the next ten years. It strikes a somewhat contradictory line between the need to evolve in order to stay relevant to its increasingly international audience and the necessity of appearing to be...

NETFLIX BECOMES A FULLY FLEDGED TV BUSINESS

Tim Mulligan

2 Sep 2015

Netflix’s decision to not renew its $1 billion dollar licensing deal with Epix the movie distributor has been presented as a significant gamble for the company. The fact that one of Netflix’s rivals Hulu has been so quick to replace the Video on Demand Player as Epix’s new licensee suggests th...

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