MIDiA Blog - Page 80

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

New MIDiA Research Report on the Direct to Consumer Big Bang Moment for Video

Cover image for New MIDiA Research Report on the Direct to Consumer Big Bang Moment for Video

Tim Mulligan

10 Jun 2019

2019 will see the launch of a wide number of heavily backed direct to consumer (D2C) video services led by Disney+, Apple TV+, and the as-yet-unnamed Warner Media D2C offering. Each of these new players have very different strategic motivations for going direct, as well as significantly different at...

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Announcing Beta Testing for Innovative TV Show Performance Tracking Platform

Cover image for Announcing Beta Testing for Innovative TV Show Performance Tracking Platform

Dara Jegede

7 Jun 2019

Chart Of The Week

MIDiA Research, a leading source of insight and analysis in digital media, music, video and games, is expanding its family of data tools and analytics intelligence to TV shows. The new development, MIDiA Index , is a robust and powerful measurement proposition that aggregates manifold data types fro...

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How Drama can Underpin Reality in the Age of Post-Truth

Tim Mulligan

6 Jun 2019

Some of the most impactful scripted dramas of the last five years have been led by narratives infused with the overlapping uncertainties of conviction-driven truth versus the messy reality of everyday life.

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Spotify Goes Full Radio with the Launch of Stations in the US

Zach Fuller

6 Jun 2019

It had to happen. Spotify has announced that it is launching a lightweight listening app called Stations across the US in a move that doubles down on its much-vaunted ad-supported strategy. The Stations app is being promoted as a specialised UX for those who want a more ‘radio-like experience’.

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Here’s Why Apple Just Killed Off iTunes

Mark Mulligan

4 Jun 2019

Apple CEO Tim Cook speaks during Apple's annual Worldwide Developers Conference in San Jose, California, U.S. June 3, 2019. REUTERS/Mason Trinca Apple has announced that it is closing iTunes and replacing it with three new apps: Apple Music, Apple Podcasts and Apple TV Apps.

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Things to Watch Out for at E3 2019

Karol Severin

3 Jun 2019

exclusive games

E3 is approaching fast, and it’s shaping up to come out with a number of announcements which will significantly impact the games landscape as the platform- and device-agnostic games streaming revolution unfolds.

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Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Cover image for Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Alistair Taylor

3 Jun 2019

broadcast rights

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but now the lines are blurred, and competition is heating up for exclusive coverage of the most sought-...

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Profit Didn't Disappear, It Just Moved

Cover image for Profit Didn't Disappear, It Just Moved

Mark Mulligan

31 May 2019

One of the recurring themes in analysis of tech businesses is the role of profit, and most often, the apparent lack of it – or at the very least, the way in which it plays second fiddle to growth. Amazon, one of the most successful global businesses in today’s global economy, famously sacrificed...

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Quick Take: The Bull Argument for Music Publishing Acquisitions

Zach Fuller

30 May 2019

The music rights landgrab continues. This past week alone has seen Primary Wave take a stake in rights to Culture Club, having already inked a deal with the Whitney Houston Estate. Meanwhile, Hipgnosis Song fund have added to their recent acquisition of Eurythmic’s writer credits by taking a stake...

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Sports SVOD Services: The Underdogs’ Game

Hanna Kahlert

29 May 2019

addressable audience

carriage partnerships

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports proposition streaming video on demand (SVOD) entrants face hefty competition on all sides, from ...

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How ByteDance May Just be About to Drive the Next Streaming Paradigm

Mark Mulligan

24 May 2019

Media and Marketing

Streaming music is approaching a decision point. Right now, music subscriptions are doing a fantastic job of monetising consumption, but next we need to learn how to monetise fandom. Global streaming revenues were up 30% in 2018 to reach $19.

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Behind the Hype Cycle: Venture Capital as the Modern Fountain of Youth

Cover image for Behind the Hype Cycle: Venture Capital as the Modern Fountain of Youth

Zach Fuller

23 May 2019

When the Ichthyophagi showed wonder at the number of the years, he led them to a fountain, wherein when they had washed, they found their flesh all glossy and sleek, as if they had bathed in oil - and a scent came from the spring like that of violets.

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Why Game of Thrones Season Eight Represents the Swan Song for Linear Scheduling

Cover image for Why Game of Thrones Season Eight Represents the Swan Song for Linear Scheduling

Tim Mulligan

20 May 2019

Unless you’ve been living under a piece of dragonstone for the last two months, you’ll be aware that the last episode of Game of Thrones aired last night. For fans of the hit TV show, the final season has been one of unexpected twists and character developments making for compelling viewing.

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Television Performance Measurement Is Falling Short

Hanna Kahlert

20 May 2019

Chart Of The Week

Data Point Of The Day

When the television first entered homes around the world, it was a safe assumption that if it was on it was the centre of attention in a room. Whatever was broadcast to the screen for that evening would be closely regarded with well-deserved awe.

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Niche is the New Mainstream

Cover image for Niche is the New Mainstream

Mark Mulligan

17 May 2019

artist campaigns

artist marketing

digital marketing

Fandom is fragmenting. Streaming personalization and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands built by traditional mass media.

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Games Console Incumbents Sony and Microsoft Join Forces Against Tech Majors’ Entrance to Games Streaming

Karol Severin

17 May 2019

The enemy of my enemy is my friend – a phrase that nicely sums up the latest major development in games streaming and the console gaming industry. “ Sony and (Microsoft) announced on Thursday that …the two companies will partner on exploring joint development of future cloud solutions in Micro...

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Quick Take: Spotify, Stories and Music – the Social Media Divide

Zach Fuller

16 May 2019

The story of a song’s creation is one of the great mysteries of music. Regularly are we regaled with anecdotes of a song emerging fully formed in a 15-minute flurry of creative genius. However, while less seductive, the reality is that more often than not a composition goes through many iterations...

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The US Sports Betting Market Is Heating Up After Fox Plays its Strategic Hand

Tim Mulligan

14 May 2019

Fox Corporation – the successor company to 21st Century Fox – has made its first decisive move since completing the $71 billion sale of 21stCentury Fox’s non-news and sports network assets in March.

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DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Cover image for DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Alistair Taylor

14 May 2019

acquisition target

consumer acquisition

DAZN, the sports-centric streaming service which made headlines in 2018 with several high-profile rights acquisitions , and according to documents seen by SportsPro Media , has managed to dramatically reduce its debt burden by 93% in the year up to 2018.

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Skin in the Game: Prediction Markets and the Future of Media Discourse

Zach Fuller

13 May 2019

predictions markets

If talk was cheap before, then the laws of supply and demand mean the advent of big data drove that value to zero. So overwhelmed with opinions are we that it is hard to know who means what anymore. This is not entirely a bad thing.

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