MIDiA Blog - Page 80

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Playlist Malfeasance Will Create a Streaming Crisis

Mark Mulligan

9 May 2019

per stream rates

Streaming economics are facing a potential crisis. The problem does not lie in the market itself; after all, in Q1 2019 streaming revenue became more than half of the recorded music business and Spotify hit 100 million subscribers.

min read

Music Sync: A Market Ripe for Change

Cover image for Music Sync: A Market Ripe for Change

Mark Mulligan

3 May 2019

Florence and the machine

Game of Thrones

music publishers

Florence and the Machine’s performance of Jenny of Oldstones, which appeared over the closing credits of the April 21st HBO’s Game Of Thrones episode, has registered the most Shazams in 24 hours ever.

min read

What Epic Games’ Acquisition Strategy Tells Us About the Company’s Long-Term Plans

Karol Severin

3 May 2019

Epic Games has announced it is acquiring Psyonix, the creator of Rocket League. As we’ve reported in the past, the coming games streaming revolution, which is already shifting market dynamics to a much more device/platform-agnostic paradigm, will see a small set of large publishers make their own attempts at building entertainment ecosystems and potentially subscription services.

min read

An Alternative Future for Televised Sports

Hanna Kahlert

2 May 2019

This article is derived from MIDiA’s report, 'eSports: An alternative future for televised sports?' The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their inability to retain cord cutting TV viewers , remain an immovable part of the attention economy.

min read

Can PlayStation 5 Compete Successfully Amid the Coming Games-Streaming Disruption?

Karol Severin

2 May 2019

As Mark Cerny, the lead system architect of PlayStation, implied in an exclusive interview with Wired , PS5 is coming likely in fall 2020 – and it is not just meant to be a mere upgrade of the PS4. The key question remains, however, whether even a big upgrade to the hardware and gaming experience will be enough to compete in the increasingly platform- and device-agnostic gaming environment.

min read

Walmart the Video Innovator?

Tim Mulligan

1 May 2019

This week in New York Walmart is holding a presentation for leading ad agencies. The world’s largest retailer will pitch the advertising opportunities around a combination of original shows and new tech on its streaming service Vudu, which potentially could provide it with a domestic edge in the rapidly evolving ad-supported video on demand (AVOD) space.

min read

Why Airbnb Making Content for Apple Is Radical

Georgia Meyer

30 Apr 2019

Media and Marketing

On 24th April Reuters broke the news that Airbnb is creating a docuseries (“Home”) for Apple’s upcoming streaming service. Over on Amazon Prime Video’s Direct service, Jaguar, Lexus and Shell have all uploaded branded entertainment documentaries available for Amazon Prime Video subscribers to watch.

min read

US Cord Cutting Full-Year 2018: Transition Uptake

Cover image for US Cord Cutting Full-Year 2018: Transition Uptake

Hanna Kahlert

30 Apr 2019

This article is derived from MIDiA’s US Cord Cutting Full Year 2018 report. Cord cutting is now an established part of the US pay-TV landscape, illustrating the impact of streaming video on demand (SVOD) and changing consumer habits globally.

min read

Creator Support: A New Take on User Centric Licensing

Cover image for Creator Support: A New Take on User Centric Licensing

Mark Mulligan

26 Apr 2019

artist streaming income

User-centric licensing (i.e. stream pay-outs based on sharing the royalty income of an individual user split across the music they listen to) has stimulated a lot of debate. I first explored the concept of user-centric licensing back in 2015 and stirred up a hornet nest, with a lot of very mixed feedback.

min read

Free Streaming Goes to Voice: Should Radio Companies Be Worried?

Zach Fuller

25 Apr 2019

amazon streaming strategy

radio disruption

History doesn’t repeat itself. It does, however, rhyme. Amazon have followed up the announcement of its free music streaming service by elaborating on its integration into Alexa and its Echo device. Not coincidentally, Google swiftly followed suit by announcing a similar service.

min read

Luminary Media Bets Big on Ad-Free Podcasts

Georgia Meyer

24 Apr 2019

The long-awaited podcast subscription service, Luminary Media, went live on 23rd April 2019. The service has raised $100 million from investors with the aim of distributing ad-free exclusive podcast content to users for $8 per month.

min read

Voice Control: Smartphones, In-Home Speakers, and the Digital Attention Economy

Cover image for Voice Control: Smartphones, In-Home Speakers, and the Digital Attention Economy

Hanna Kahlert

24 Apr 2019

Digital economy

This article is derived from MIDiA’s Voice Market and Behaviour Trends Overview report. The use of voice command continues to be niche, with overall consumer penetration at a mere 9%. Predominantly that usage is on smartphones, with “asking for directions” one of the key use cases.

min read

Why AT&T Cashed in on Its Hulu Stake and What This Means for Disney’s Direct-to-Consumer Strategy

Tim Mulligan

23 Apr 2019

direct-to-consumer

Last week US communications giant AT&T announced that it had sold its 9.5% stake in US subscription video on demand (SVOD) service Hulu for $1.43 billion, valuing the third largest US SVOD operator at $15 billion.

min read

Opportunistic K+ Swoops to Acquire Premier League Rights for Vietnam

Cover image for Opportunistic K+ Swoops to Acquire Premier League Rights for Vietnam

Alistair Taylor

23 Apr 2019

Canal Plus Group

carriage partnerships

d-day for sporting rights

K+, the joint venture between VTV and Canal+, has acquired exclusive rights in Vietnam for the English Premier League (EPL). The three-season deal starting this August spans the 2019/20 – 2021/22 seasons.

min read

The Future of Artist Marketing Is Multivariate Testing via Playlists

Zach Fuller

18 Apr 2019

playlists streaming

Artist marketing remains a costly and often thankless endeavour. Inclusive of artists and repertoire, record labels spent approximately $1.6 billion on marketing in 2017 with 73% of that ($1.2 billion) being spent by majors.

min read

Amazon’s Ad Supported Strategy Goes Way Beyond Music

Cover image for Amazon’s Ad Supported Strategy Goes Way Beyond Music

Mark Mulligan

17 Apr 2019

ad supported strategy

ad supported streaming

Amazon is reportedly close to launching an ad supported streaming music offering . Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions of Spotify investors.

min read

Profiling the Live Consumer: Streaming and the Live Music Business

Cover image for Profiling the Live Consumer: Streaming and the Live Music Business

Hanna Kahlert

17 Apr 2019

Experience economy

festival market

This article is derived from MIDiA’s Profiling the Live Consumer report, available to subscribers here . For more information about this report, email stephen@midiaresearch.com . The power balance in music has swung from recorded to live, but will it stay? Live productions have been the prime revenue pusher for the music business since peer-to-peer (P2P) downloading undermined the inherent value of recorded catalogue in the mid-2010’s.

min read

Four Principles for Marketeers to Achieve Business Growth

Cover image for Four Principles for Marketeers to Achieve Business Growth

Georgia Meyer

16 Apr 2019

business growth

Digital economy

The ascent of the digital content economy has wrought radical change to marketing principles, the consequences of which have not yet been sufficiently internalised in marketing strategy and tactics. MIDiA Research has published a report detailing four principles that will equip marketeers with the mindset and tools to achieve business growth via successful marketing in the rapidly evolving digital economy.

min read

Last Call for Our Artist Survey

Mark Mulligan

15 Apr 2019

This is your last chance to take part in our global artist survey - we are closing the survey this Friday (19th April). As a reminder: In partnership with independent distribution company Amuse, MIDiA Research is undertaking a detailed study of the music artist landscape.

min read

Snapchat Announces Ad Business but Is It Time Up for Third-Party Targeting?

Georgia Meyer

15 Apr 2019

Media and Marketing

On Thursday 4 th April 2019 Snap Inc, which owns Snapchat, announced that it is building a mobile ad network. The announcement came at its first ever partner conference, akin to – but much smaller than – the developer conferences run by Facebook, Google and Apple each year.

min read

‹
1
2
...
77
78
79
80
81
82
83
...
121
122
›

Showing 1581 to 1600 of 2421 results.