MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Music Streaming Needs a New Future

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Mark Mulligan

12 Jun 2020

While doing some research on the Chinese streaming market I came across this fantastic UX tear down of Xiami Music . I recommend you read it in full. The day before I found this–also must-read–article on Beyoncé’s streaming strategy ,which explains how she uses different platforms to segment her fanbase (Tidal – super fans, Spotify engaged fans, Netlix, passive fans).

1 min read

MIDiA's Recovery Economics principles for competing effectively post lockdown

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Dara Jegede

11 Jun 2020

covid-19 impact

If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new normal.

2 min read

Premier League acknowledges priorities have changed during lockdown

Cover image for Premier League acknowledges priorities have changed during lockdown

Alistair Taylor

11 Jun 2020

English Premier League

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports fans of any live content since early March, the return of the EPL is big news for sports – even if the viewing spectacle is going to be inherently different.

4 min read

New Webinar on What Comes After Lockdown

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Mark Mulligan

9 Jun 2020

Want to know what happens in the post-Lockdown era? Join us for our free-to-attend Recovery Economics webinar tomorrow (Wednesday 10thJune) at 4pm BST / 11am EST / 8am PT for insight on music, radio, games, TV, sports and media.

2 min read

The BBC Steps Into A Brave New World With The Appointment of Tim Davie

Tim Mulligan

9 Jun 2020

The appointment of Tim Davie, the current chief executive of BBC Studios – the commercial licensing and production arm of the BBC – as the next director general of the BBC is a signal that fundamental change is coming to the UK national broadcaster.

3 min read

Artists are Learning How it Feels to be a Songwriter

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Mark Mulligan

8 Jun 2020

The ‘broken record’ streaming debate that continues to rage on is a natural consequence of the instantaneous collapse of live music revenue following lockdown. As soon as it was clear that live was going to be gone for some time , MIDiA predicted that the artist backlash against streaming royalties would be a natural, unintended consequence .

4 min read

HBO Max’s Existing IP Is Emerging as Its Key Asset

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Tim Mulligan

5 Jun 2020

One week into the HBO Max launch and its competitive edge is starting to show in an area which streaming services are not best known – their existing intellectual property. The new season 4 of adult animation Rick and Morty has been airing on Adult Swim, one of Warner Media’s pay-TV networks and for the last week on HBO Max – Warner Media’s new launched direct-to-consumer (D2C) service.

3 min read

To be Silent is to be Complicit – On Which Side of History Will the NFL be Remembered?

Cover image for To be Silent is to be Complicit – On Which Side of History Will the NFL be Remembered?

Alistair Taylor

3 Jun 2020

Blacklivesmatter

blackouttuesday

Yesterday, social media went silent as it observed #BlackOutTuesday . Following George Floyd’s killing by a Minneapolis police officer, athletes and teams have all spoken up in solidarity, demanding justice and change for a system that disproportionately impacts the black population in the United States.

4 min read

The Global Music Industry Will Decline in 2020

Cover image for The Global Music Industry Will Decline in 2020

Mark Mulligan

3 Jun 2020

live music decline

live music forecasts

music industry forecasts

Sorry to be the bearer of bad tidings but the global music industry will decline in 2020. Although we are now nearing the post-lockdown era in many countries across the globe, we are only just at the start of the recession phase that is coming next.

5 min read

Dealing with Crises During The Crisis Is a Part Of New Normal

Cover image for Dealing with Crises During The Crisis Is a Part Of New Normal

Karol Severin

2 Jun 2020

crisis management

Sony , EA , and Activision were among companies to postpone marketing events and product release efforts in light of the current protests against police brutality and racism in the United States. The current situation is a stark reminder that just because there is a COVID-19 crisis out there, it doesn’t mean that other world problems are on hold in the meantime.

3 min read

Recovery Economics | Bounce Forward not Back

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Mark Mulligan

28 May 2020

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to adapt their businesses and identify new partners to maximise opportunities in the post-lockdown era.

4 min read

Move Over Mickey, The NBA is Set to Become Disney World’s Star Attraction

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Alistair Taylor

27 May 2020

Australian Rules Football

COVID-19 forced sports leagues to think outside the box for restarting live sports. The UFC wanted to rent a private island , the NRL to ferry players to and from games, and the WWE performed to empty arenas .

4 min read

California Plans To Reopen Studios, But Return to Normality Will Take Much Longer

Tim Mulligan

26 May 2020

Last week Gary Newsom, the governor of California announced the imminent rolling out of measures this week for the resumption of production of Hollywood movies and TV Shows. Los Angeles County, where the majority of the production studios are based will be excluded in the first phase as it prepares itself to meet the state of California’s criteria on testing, deaths and hospitalisations that would allow production to restart.

3 min read

The Music Industry’s Next Five Growth Drivers

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Mark Mulligan

22 May 2020

The risk with trying to imagine what the future might look like is to simply think it is going to be a brighter, shinier version of today. At this precise moment in time, this has perhaps never been truer.

6 min read

PlayStation Now and Xbox Game Pass Increase Subscribers, But Recovery Will Favour Disruptors

Cover image for PlayStation Now and Xbox Game Pass Increase Subscribers, But Recovery Will Favour Disruptors

Karol Severin

22 May 2020

Both PlayStation (PS ) and Xbox have recently announced significant increases in their games streaming service user bases. Xbox Game Pass now has 10 million subscribers and PlayStation now has 2.2 million subscribers.

3 min read

Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

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Alistair Taylor

21 May 2020

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football to look like in the coming months.

6 min read

The Future of Live

Cover image for The Future of Live

Mark Mulligan

20 May 2020

The almost total cessation of live music has sent shockwaves throughout the wider music industry. Though live companies are clearly at the epicentre, labels and streaming services are the in the blast radius too as the gaping hole left in most artists’ income is causing them to question their other income sources, streaming especially – with both labels and DSPs in the sights.

6 min read

TikTok Steals a March On Disney

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Tim Mulligan

19 May 2020

Kevin Mayer who has been instrumental in leading the Disney direct-to-consumer (D2C) strategy has left Walt Disney Co. to become CEO and COO of TikTok, the disruptive social media app owned by Chinese tech major ByteDance.

4 min read

The Last Dance – ESPN Raining Threes

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Alistair Taylor

18 May 2020

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during lockdown.

5 min read

Radio strategies 2020 & beyond

Cover image for Radio strategies 2020 & beyond

Keith Jopling

18 May 2020

This is part 2 of our blog on Radio’s future and focuses on strategies for radio networks. MIDiA’s full report “Radio Is Switched On Again / Strategies for 2020 and Beyond” is now available to subscribers.

5 min read

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