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Quick Take: Twitter Ramps Up Its Video Ad Programme

Blog post by Tim Mulligan

13 Oct 2015

Twitter’s announcement that it is ramping up its Amplify ad programme marks a new direction for the social media giant. Up until now Twitter has relied upon combining a publisher’s video clip with…

How Telcos Could Become Gatekeepers Of Mobile Advertising

Blog post by Karol Severin

12 Oct 2015

ad blockers

Ad Blocking

mobile

Digicel in Jamaica is the first mobile network operator to roll out ad blocking of web and in-and app advertisement across it’s entire network as a default purchase option. If this scales across global…

MIDiA Data Point Of The Day: CD Buyers

Blog post by Mark Mulligan

12 Oct 2015

cd buyers

Data Point Of The Day

The CD is not dead, the walking dead perhaps, but far from finished. In fact more people buy CDs (41% consumers) than any other recorded music product.The music buyer market is now firmly multi-speed,…

Welcome To The New Look MIDiA Research

Blog post by Mark Mulligan

9 Oct 2015

free music report

free report

midia

Over the past 6 months we’ve been busy working on a set of new features and content for MIDiA Research and today we finally get to tell you all about them! When we started MIDiA Research back in July…

What Spotify’s Online Video Pivot Says About The Streaming Consumer

Blog post by Tim Mulligan

8 Oct 2015

With 35% of consumers now getting all their music content from either YouTube or Spotify* it is hardly surprising that the two companies would start to increasingly resemble each other. YouTube has announced…

MIDiA Chart Of The Week

Blog post by Mark Mulligan

8 Oct 2015

Apple

apple app store

apps

Piracy used to be the dominant narrative of the music industry in the digital era with companies like Napster and Kazaa becoming the cartoon villains. Many industry execs now pride themselves on having…

MIDiA Data Point Of The Day

Blog post by Mark Mulligan

8 Oct 2015

app deletion

app economy

Data Point Of The Day

The challenge of choice abundance: consumers have little need or opportunity to develop affinity with individual apps. 34% of 18-24 year olds delete apps within one month of downloading them. Source:…

Quick Take: Been Choice, Apple Happy To Eat Its Own Lunch With Native App Adblocker

Blog post by Karol Severin

7 Oct 2015

Ad Blocking

Apple

Been Choice

Up until now, the on going ad blocker discussion was confined to the web rather than apps. But now an upcoming VPN based adblocker Been Choice promises to block ads in native apps like Facebook or Apple…

Quick Take: Too Much Demand And Not Enough Television Talent

Blog post by Mark Mulligan

7 Oct 2015

actors

Online video

So The Hollywood Reporter runs with a story about the tumultuous Fall Season for the American TV production community . It wasn’t meant to be this way, it was meant to be the scripted drama renaissance. …

YouTube Gets Into The Subscription Game

Blog post by Tim Mulligan

2 Oct 2015

YouTube’s announcement that content owners on its platform have until October 22nd to agree to the terms and conditions of its forthcoming ad free subscription service is a herald of significant forthcoming…

How Game Apps Will Benefit From Amazon's Entry Into The Merch Market

Blog post by Karol Severin

2 Oct 2015

Amazon

app publishers

Content Creators

After the launch of Amazon Underground, Amazon continues its strategy to actively support the long tail of more budget-constrained developers and content creators. Merch by Amazon, launched yesterday,…

Sonos, Google And The Outlook For Connected Home Audio

Blog post by Mark Mulligan

29 Sep 2015

chromecast

Chromecast Audio

connected home audio

There were two big announcements today in the connected home audio space. Sonos announced its new flagship Play5 speaker while Google launched its Chromecast audio , a streaming audio dongle that plugs…

Amazon And Netflix Sweep Up At The Emmys

Blog post by Tim Mulligan

24 Sep 2015

Sunday’s Emmy awards officially recognized what the TV industry has known for the last few years: quality drama is being made for exclusive distribution on Subscription Video Services (SVOD). Since 2013…

Why App Publishers Could Be The Winners Of The Adblocking Boom

Blog post by Karol Severin

24 Sep 2015

ad blockers

Ad Blocking

Adblock

Less than 48 hours after the launch of iOS 9 multiple ad blocking apps already dominated the iOS paid app charts across key markets. The ad blocking boom has sent first shivers down the spines of the whole…

Netflix Disrupts The Movie Business

Blog post by Tim Mulligan

18 Sep 2015

Last week at the Venice film festival something unprecedented occurred. Alongside the usual whirl of bright and thought provoking auteur pieces and International films with IQ, Netflix premiered its first…

Is Smartphone Dominance Slowing Down Innovation?

Blog post by Karol Severin

15 Sep 2015

app developers

appdevs

Innovation

In 2009, young prodigy Pranav Mistry introduced his SixthSense Technology Device at a Ted event. The possibilities seemed endless. If you don’t know SixthSense, please watch this video to understand…

Uber's Smart Routes and Recent Jeep Hack Hires: Two Milestones On A Journey To Becoming A Tech Giant Superpower

Blog post by Karol Severin

15 Sep 2015

delivery network

driverless cars

Innovation

Uber confirmed they are testing a new addition to their Uber Pool proposition. Smart Routes allow consumers to save even more money if they are willing to be picked up on one of Uber’s ‘hot routes’.…

Verizon's Go90 And The Impact Of Mobile-First Content Strategy

Blog post by Karol Severin

11 Sep 2015

Go 90

Go90

Mobile content

Verizon’s free, ad-supported mobile video streaming service Go90 launches this week. The service will be available to all users, regardless of being a Verizon customer. The product is aimed at 18-34…

THE BBC WAKES UP TO THE REAL DEMANDS OF DIGITAL NATIVES

Blog post by Tim Mulligan

7 Sep 2015

BBC director general Tony Hall has today laid out his vision for the British Broadcasting Corporation over the next ten years. It strikes a somewhat contradictory line between the need to evolve in order…

NETFLIX BECOMES A FULLY FLEDGED TV BUSINESS

Blog post by Tim Mulligan

2 Sep 2015

Netflix’s decision to not renew its $1 billion dollar licensing deal with Epix the movie distributor has been presented as a significant gamble for the company. The fact that one of Netflix’s rivals…

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