MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Today Quibi launches into a brave new world with even bigger challenges ahead

Cover image for Today Quibi launches into a brave new world with even bigger challenges ahead

Tim Mulligan

6 Apr 2020

When Quibi chose April 6thas its US and Canada launch date, it could not have envisaged just how rapidly the world would have reprioritised its finite attention. Quibi’s go-to-market strategy has focused on the seeming gap in mobile-native premium short-form video content – smartphone-native content up to 10 minutes in duration.

3 min read

Self-Isolation: DAZN Concedes to COVID-19

Alistair Taylor

6 Apr 2020

additive services

all-encompassing offering

Sports streaming insurgent DAZN has announced last week it plans to inform rights holders of its intent to defer its payments of rights fees for any content not yet delivered (i.e. postponed / cancelled games) during this pandemic-enforced freeze on live sports.

4 min read

Exclusive COVID-19 Research Package for Independent Entertainment Companies

Cover image for Exclusive COVID-19 Research Package for Independent Entertainment Companies

Mark Mulligan

6 Apr 2020

covid-19 research

During these unprecedented times, the entertainment industries are experiencing rapid change and have been forced to adapt accordingly – from the near collapse of live entertainment, through the cessation of filming and recording, to the surge in home entertainment consumption.

3 min read

Why Warner Media is investing in incoming CEO Jason Kilar

Tim Mulligan

3 Apr 2020

On Wednesday AT&T announced that Jason Kilar will become the new CEO of Warner Media on May 1st2020. The choice of Kilar speaks volumes about how the US communications major is approaching the forthcoming challenge at the heart of its Warner Media subsidiary – the May domestic launch of HBO Max, its forthcoming direct-to-consumer (D2C) service.

5 min read

The COVID Bounce: Part II

Cover image for The COVID Bounce: Part II

Mark Mulligan

2 Apr 2020

coronavirus consumer behaviour

In their early stages, COVID-19 self-isolation measures have quickly created new consumer behaviour patterns, oriented around four key axes: Communication Entertainment Information/news Education (for children at home) The demand for the first two of these behaviour groups is clearly illustrated by the mobile apps that consumers are downloading.

5 min read

The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Cover image for The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Alistair Taylor

2 Apr 2020

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23 rd to 25 th of April, despite growing pressures resulting from COVID-19 to postpone the event.

5 min read

Going the (Social) Distance: Rising Consumer Trends

Cover image for Going the (Social) Distance: Rising Consumer Trends

Hanna Kahlert

2 Apr 2020

Consumer behaviour

consumer trends

In the current lockdown climate, consumer behaviours are adapting to the new normal – and out of necessity, much of this is happening on digital. The 2008 crash resulted in success for many pioneering start-ups ; the current crisis could pose many of the same restrictions and driving need-gaps to result in similar opportunities.

5 min read

Quick Take: Games News That Matters, but You May Have Missed Due To Coronavirus

Cover image for Quick Take: Games News That Matters, but You May Have Missed Due To Coronavirus

Karol Severin

30 Mar 2020

Google Stadia launched Stadia Maker s to get independent developers on board: If this works, it could play a pivotal role in the success of the service. Especially in the times of lockdowns and cocooning , consumers will need a wider-than-usual variety of content not to get bored and will keep loyal to services.

3 min read

How news can unlock the current ad engagement paradox

Cover image for How news can unlock the current ad engagement paradox

Tim Mulligan

27 Mar 2020

Business Strategy

With a quarter of the world’s population now estimated be living in areas under lockdown, online engagement is spiking at an unprecedented rate. Much of this engagement is being driven by a significantly-increased demand for entertainment to distract from the current global pandemic.

3 min read

The COVID bounce: How COVID-19 is reshaping entertainment demand

Cover image for The COVID bounce: How COVID-19 is reshaping entertainment demand

Mark Mulligan

27 Mar 2020

Audience Insight

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. The same is true across entertainment industries, ranging from a temporary collapse of the live business through to a surge in gaming activity.

3 min read

Film studios pause production: Is this the new era of anime?

Cover image for Film studios pause production: Is this the new era of anime?

Hanna Kahlert

26 Mar 2020

With national lockdowns becoming the norm and the majority of nonessential workers being sent to work remotely, the video industry is set for some interesting changes over the next few months. As recently published in MIDiA Research’s report, ' COVID-19 | Entertainment and Leisure Industry Impact Assessment ', the new landscape will be a mixed bag for video content.

3 min read

Olympics Postponement: The Sports Media Landscape of COVID-19

Cover image for Olympics Postponement: The Sports Media Landscape of COVID-19

Alistair Taylor

26 Mar 2020

Advertising Revenue

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented swathe of cancelled sports events has left rights holders unable to monetise their existing broadcasting of rights within tightly-scheduled windows.

4 min read

Disney+ launches in the UK on the first day of a national lockdown

Cover image for Disney+ launches in the UK on the first day of a national lockdown

Tim Mulligan

24 Mar 2020

The last two weeks have been dramatic for public companies in the wake of extreme investor reactions to the still unknown long-term economic impacts of the global coronavirus pandemic. However, media major Disney is in the fortunate position of launching its family-centric Disney+ streaming service in the UK on the first day of a UK national lockdown, with kids now being home-schooled and parents nervous about their financial futures particularly disposed towards the competitive pricing deals being offered for year-long subscription discounts.

3 min read

How COVID-19 Will Affect the Media Industries

Cover image for How COVID-19 Will Affect the Media Industries

Mark Mulligan

23 Mar 2020

coronavirus impact

coronavirus impact on media

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors that is causing the biggest disruption and will have the most impact on entertainment businesses.

6 min read

COVID-19’s Impact on Streaming: It’s Complicated

Cover image for COVID-19’s Impact on Streaming: It’s Complicated

Mark Mulligan

20 Mar 2020

One of the logical conclusions to draw about the impact of COVID-19 (also known as the coronavirus) is that the extra time people are spending at home will result in a boom for home entertainment. There are already strong signals that this is happening, with TV ratings up , TV news viewing up and Netflix doing so well that it has had to agree to reduce streams in Europe from HD to SD to reduce strain on the broadband networks.

5 min read

Kingdom: Global events correlate with show awareness

Cover image for Kingdom: Global events correlate with show awareness

Hanna Kahlert

19 Mar 2020

From George Romero’s 1968 Night of the Living Dead to the more recent Walking Dead , zombies have been a cultural zeitgeist metaphorically teasing at our inner fears about humanity at large for decades.

2 min read

Why Games Could Benefit from Coronavirus

Cover image for Why Games Could Benefit from Coronavirus

Karol Severin

17 Mar 2020

Yes, it’s another coronavirus-related one, but this time hopefully a more cheerful story than what we’ve been reading and hearing over the last few weeks – at least for gamers and the games industry.

5 min read

Entertainment unleashed in an era of universal basic income

Cover image for Entertainment unleashed in an era of universal basic income

Tim Mulligan

13 Mar 2020

Universal Basic Income

Business Strategy

As the abnormal becomes the new normal following the official confirmation that the world has entered into a global pandemic event, the looming potential recession and enforced home entertainment experiment provides a glimpse into how the future might look in a decade-plus when universal basic income (UBI) could well make entertainment the most valuable economic activity on the planet.

3 min read

How Coronavirus Will Affect the Entertainment Industries

Cover image for How Coronavirus Will Affect the Entertainment Industries

Mark Mulligan

12 Mar 2020

coronavirus going out

coronavirus recession

The coronavirus is a global pandemic . Regardless of what its actual infection and mortality rates might be, it is already having seismic impacts on stock markets and consumer behaviour – the result of which might be to tip the global economy into recession.

4 min read

Marketplace pandemic: How will media companies fare in a recession?

Cover image for Marketplace pandemic: How will media companies fare in a recession?

Hanna Kahlert

11 Mar 2020

With the 9th of March dubbed by market analysts as “Black Monday” after S&P and Nasdaq suffered the worst share falls since the 2008 financial crisis (via BBC ), seeing trading briefly suspended before resuming with all three major stock markets down over 6%, the market is clearly in a volatile place.

5 min read

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