MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Forget Virtual – UFC and NRL going Remote

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Alistair Taylor

10 Apr 2020

Associated Press

With fans currently starved of sports entertainment during lockdown, rights holders are jumping out of the gate to be the first to put on live sports to serve any form of quick fix to see a jump in engagement.

5 min read

Welcome to the new era of pandemic programming

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Tim Mulligan

9 Apr 2020

As 25% of the world gets used to a second month of lockdown following the public health crisis unleashed by the COVID-19 pandemic, the impact on video continues to grow. Propositions in this new landscape are benefitted by increased entertainment time available (MIDiA Researchhas identified that for...

3 min read

Free COVID-19 Impact Webinar

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Mark Mulligan

9 Apr 2020

coronavirus impact

coronavirus research

coronavirus webinar

MIDiA Research is running a free-to-attend webinar on Wednesday, April 15 th : COVID-19 Impact on Entertainment Demand and Behaviours. Regular readers will know that MIDiA has been publishing COVID-19 impact research, data and analysis since lockdowns started taking effect in the West.

1 min read

Radio Is Switched On Again

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Keith Jopling

9 Apr 2020

Radio is suddenly more vital - and by that I mean music radio. The human factor in radio programming and presentation has been clearly demonstrated in the weeks and months of the 2020 COVID-19 pandemic and the national ‘lockdown’ periods imposed by country authorities.

4 min read

The digital entertainment boom is temporary: what comes next?

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Hanna Kahlert

8 Apr 2020

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming months… and potentially even years.

3 min read

The Self-Isolation Entertainment Boom

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Mark Mulligan

7 Apr 2020

covid-19 entertainment boom

MIDiA has just published the latest report in its COVID-19 report series: “ T he Self-Isolation Entertainment Boom . This post explores some of the key findings and data. The full report is immediately available to clients here and follow this link for details on how to sign up t...

4 min read

Quick take: Games companies try discounts, delays, and self-disruption

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Karol Severin

7 Apr 2020

Amazon might delay games streaming service launch to 2021 The New York Times has reported that Amazon’s games streaming proposition (now deemed Project Tempo) may be delayed to 2021 due to coronavirus.

2 min read

Today Quibi launches into a brave new world with even bigger challenges ahead

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Tim Mulligan

6 Apr 2020

When Quibi chose April 6thas its US and Canada launch date, it could not have envisaged just how rapidly the world would have reprioritised its finite attention. Quibi’s go-to-market strategy has focused on the seeming gap in mobile-native premium short-form video content – smartphone-native con...

3 min read

Self-Isolation: DAZN Concedes to COVID-19

Alistair Taylor

6 Apr 2020

additive services

all-encompassing offering

Sports streaming insurgent DAZN has announced last week it plans to inform rights holders of its intent to defer its payments of rights fees for any content not yet delivered (i.e. postponed / cancelled games) during this pandemic-enforced freeze on live sports.

4 min read

Exclusive COVID-19 Research Package for Independent Entertainment Companies

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Mark Mulligan

6 Apr 2020

covid-19 research

During these unprecedented times, the entertainment industries are experiencing rapid change and have been forced to adapt accordingly – from the near collapse of live entertainment, through the cessation of filming and recording, to the surge in home entertainment consumption.

3 min read

Why Warner Media is investing in incoming CEO Jason Kilar

Tim Mulligan

3 Apr 2020

On Wednesday AT&T announced that Jason Kilar will become the new CEO of Warner Media on May 1st2020. The choice of Kilar speaks volumes about how the US communications major is approaching the forthcoming challenge at the heart of its Warner Media subsidiary – the May domestic launch of HBO Ma...

5 min read

The COVID Bounce: Part II

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Mark Mulligan

2 Apr 2020

coronavirus consumer behaviour

In their early stages, COVID-19 self-isolation measures have quickly created new consumer behaviour patterns, oriented around four key axes: Communication Entertainment Information/news Education (for children at home) The demand for the first two of these behaviour groups is clearly illustrated by ...

5 min read

The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

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Alistair Taylor

2 Apr 2020

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23 rd to 25 th of April, despite growing pressures resulting from COVID-19 to postpone the event.

5 min read

Going the (Social) Distance: Rising Consumer Trends

Cover image for Going the (Social) Distance: Rising Consumer Trends

Hanna Kahlert

2 Apr 2020

Consumer behaviour

consumer trends

In the current lockdown climate, consumer behaviours are adapting to the new normal – and out of necessity, much of this is happening on digital. The 2008 crash resulted in success for many pioneering start-ups ; the current crisis could pose many of the same restrictions and driving need-gaps to ...

5 min read

Quick Take: Games News That Matters, but You May Have Missed Due To Coronavirus

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Karol Severin

30 Mar 2020

Google Stadia launched Stadia Maker s to get independent developers on board: If this works, it could play a pivotal role in the success of the service. Especially in the times of lockdowns and cocooning , consumers will need a wider-than-usual variety of content not to get bored and will keep loyal...

3 min read

How news can unlock the current ad engagement paradox

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Tim Mulligan

27 Mar 2020

Business Strategy

With a quarter of the world’s population now estimated be living in areas under lockdown, online engagement is spiking at an unprecedented rate. Much of this engagement is being driven by a significantly-increased demand for entertainment to distract from the current global pandemic.

3 min read

The COVID bounce: How COVID-19 is reshaping entertainment demand

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Mark Mulligan

27 Mar 2020

Audience Insight

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. The same is true across entertainment industries, ranging from a temporary collapse of the live business through to a surge in gaming activit...

3 min read

Film studios pause production: Is this the new era of anime?

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Hanna Kahlert

26 Mar 2020

With national lockdowns becoming the norm and the majority of nonessential workers being sent to work remotely, the video industry is set for some interesting changes over the next few months. As recently published in MIDiA Research’s report, ' COVID-19 | Entertainment and Leisure Industry Impact ...

3 min read

Olympics Postponement: The Sports Media Landscape of COVID-19

Cover image for Olympics Postponement: The Sports Media Landscape of COVID-19

Alistair Taylor

26 Mar 2020

Advertising Revenue

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented swathe of cancelled sports events has left rights holders unable to monetise their existing broadc...

4 min read

Disney+ launches in the UK on the first day of a national lockdown

Cover image for Disney+ launches in the UK on the first day of a national lockdown

Tim Mulligan

24 Mar 2020

The last two weeks have been dramatic for public companies in the wake of extreme investor reactions to the still unknown long-term economic impacts of the global coronavirus pandemic. However, media major Disney is in the fortunate position of launching its family-centric Disney+ streaming service ...

3 min read

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