MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

NFL's Broadcast Over-Index Flatters to Deceive

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Alistair Taylor

27 Feb 2020

The NFL’s recently released viewing figures provided to CNBC highlighted a 5% increase in viewership as TV audiences grew on average to 16.5 million, up from 15.8 million in 2018. Not only this, but...

3 min read

Welcome to the Age of the Artist

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Mark Mulligan

27 Feb 2020

age of the artist

artist distribution

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming and investment...

4 min read

The End of the Bob Iger Era – What Next for Disney?

Tim Mulligan

26 Feb 2020

Yesterday Disney announced that Bob Iger will step down from the Disney CEO role and become the executive chairman through to December 31 st 2021, with immediate effect. Bob Chapek, who has...

3 min read

Apple TV+ Bets on Fandom

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Hanna Kahlert

24 Feb 2020

age of the creators

As the D2C streaming wars coalesce, it is worth zeroing in on some of the propositions in play by the various tech majors, which in turn highlight their respective strategies and may provide some insights...

4 min read

Could Google Eat the E-sports Media Rights World?

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Karol Severin

21 Feb 2020

Google entered a media rights partnership with Activision in January, including rights for the Overwatch League, Call of Duty League and HearthStone. Last week The Esports Observer reported on multiple...

6 min read

Why the BBC Finds Itself in an Existential Battle for Survival

Tim Mulligan

18 Feb 2020

On February 5 th Nicky Morgan, the UK Secretary of State for Digital, Culture, Media and Sport, announced an eight-week public consultation on whether to decriminalise TV licence fee...

3 min read

The Age of the Creators

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Hanna Kahlert

17 Feb 2020

artist streaming income

Chart Of The Week

For the meek shall inherit the earth… Since early 2019, MIDiA has been publishing findings that we are moving progressively into a market dynamic in which creators are being empowered by technology to...

3 min read

What UMG’s IPO Means for the Business of Music

Mark Mulligan

14 Feb 2020

Access Industries

music as an asset class

Finishing 2019 on $6.4 billion, Universal Music is to go to IPO hot on the heels of Warner Music’s announcement to do the same. This of course also follows the Tencent-led agreement to acquire 10% of...

5 min read

Joining the D2C Streaming Wars Is a Do-or-Die Moment for ViacomCBS

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Tim Mulligan

12 Feb 2020

Last Thursday CNBC reported that the newly-merged ViacomCBS is planning to launch its own direct-to-consumer (D2C) service, with a formal announcement to be made during the company’s forthcoming...

4 min read

Tale of the Tape: UFC or Bundle Driving ESPN+ Adoption?

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Alistair Taylor

11 Feb 2020

Walt Disney’s pureplay sports streaming service ESPN+, which launched back in April 2018, has surpassed 7.6 million paid subscribers, Disney’s chief executive Bog Iger reported during last week’s...

4 min read

The Politics of Twitter: Brands, News, and Freedom of Speech

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Hanna Kahlert

10 Feb 2020

With the president of the United States being Donald Trump, whose proclivity for social media usage is renowned, it comes as no surprise that Twitter has a hearty presence in news reporting in 2020. The...

5 min read

WMG to IPO: Here’s What You Need to Know

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Mark Mulligan

7 Feb 2020

Access Industries

downtown music holdings

Throughout the last decade more than $10 billion has been invested into music catalogues. UMG bookended the merger and acquisition (M&A) boom with the Tencent-led $3 billion stake in its business,...

6 min read

Spotify Q4 2019: First Signs of the New Spotify

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Mark Mulligan

5 Feb 2020

spotify creator tools

Spotify’s Q4 2019 results reflect another strong quarter and a good year for Spotify. Look a bit deeper, however, and there are the first signs of the new company that Spotify is building – and they...

6 min read

20 Million Is the Magic Number for Disney Today

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Tim Mulligan

4 Feb 2020

Today Disney announces its Q1 2020 numbers, with Wall Street expected to laser-focus upon the first available numbers for Disney+ since its launch on November 12th of 2019. Disney+ is the key direct-to-consumer...

3 min read

Gaming Is Now Equally Distributed Between Males and Females, But the Supply Side Still Needs To Catch Up

Karol Severin

4 Feb 2020

Gaming has been travelling towards a more gender-equal distribution in 2019. While mobile gaming has traditionally been well-represented among females, PC and console gaming have historically skewed male....

5 min read

Schubert Music Is the Latest Publisher to Push Into Recordings

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Mark Mulligan

30 Jan 2020

music publishers

music publishing M+A

Schubert Music Europe, the holding company of Schubert Music Publishing, today announced a deal with Sony’s independent label distribution division The Orchard. Under the deal, Schubert will distribute...

3 min read

Brand Strategy: Choose the Koalas

Hanna Kahlert

29 Jan 2020

At this year’s World Economic Forum recently convened in Davos, Switzerland, the subject of stakeholder capitalism over shareholder capitalism was a hotly debated topic, with themes of broader accountability...

4 min read

A View to a Sure Thing – Part Two

Tim Mulligan

29 Jan 2020

Metro-Goldwyn-Mayer

Long-term readers of the MIDiA Research Blog may remember a post from September 2017 outlining the appeal to tech majors Apple and Amazon of acquiring the rights to the James Bond...

3 min read

Keeping with the Times: Sports Plays Catch-Up with Younger Digital Audiences

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Alistair Taylor

27 Jan 2020

digital natives

Sports as a product is feeling the squeeze of the peak attention economy. Sports fans in the traditional sense are ageing, and appealing to a younger digitally-native audience is a fundamental issue that...

3 min read

Peacock Goes for Gold

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Alistair Taylor

23 Jan 2020

On the 16 th of January , Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15 th of April exclusively for Comcast’s...

4 min read

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