MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Future of Live

Cover image for The Future of Live

Mark Mulligan

20 May 2020

The almost total cessation of live music has sent shockwaves throughout the wider music industry. Though live companies are clearly at the epicentre, labels and streaming services are the in the blast radius too as the gaping hole left in most artists’ income is causing them to question their other income sources, streaming especially – with both labels and DSPs in the sights.

6 min read

TikTok Steals a March On Disney

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Tim Mulligan

19 May 2020

Kevin Mayer who has been instrumental in leading the Disney direct-to-consumer (D2C) strategy has left Walt Disney Co. to become CEO and COO of TikTok, the disruptive social media app owned by Chinese tech major ByteDance.

4 min read

The Last Dance – ESPN Raining Threes

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Alistair Taylor

18 May 2020

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during lockdown.

5 min read

Radio strategies 2020 & beyond

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Keith Jopling

18 May 2020

This is part 2 of our blog on Radio’s future and focuses on strategies for radio networks. MIDiA’s full report “Radio Is Switched On Again / Strategies for 2020 and Beyond” is now available to subscribers.

5 min read

Endeavor, Epic Games and the Future Of Digital Entertainment Venues

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Karol Severin

15 May 2020

digital entertainement venues

Just a couple of months ago Endeavor was on its journey of building a true cross-entertainment conglomerate. Endeavor recognised a long time ago the synergies which can be achieved from cross-entertainment partnerships and bet heavily on this for its future evolution.

4 min read

Video Steps into the First On-Demand Recession

Tim Mulligan

13 May 2020

A much-cited phrase used to quantify the recent run of cable and satellite TV subscriptions cancellations in the US has been “horrific”. In Q1 the leading publicly-reporting traditional pay-TV providers reported a record 1.

3 min read

Artists – Have Your Voice Heard

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Mark Mulligan

12 May 2020

midia artist survey

MIDiA is fielding its third biannual Artist Survey. Our two surveys last year were very successful and got hundreds of artist responses. MIDiA’s artist surveys takes the pulse of the artist community and provides this information back to the artist community.

2 min read

‘You’re not singing anymore’ - English Premier League set to lose over $1 billion

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Alistair Taylor

7 May 2020

The English Premier League (EPL) is faced with the very real possibility that it will have to play out the entirety of the 2020/2021 soccer season behind closed doors, starving teams of more than $1 billion in lost matchday revenue.

5 min read

Disney’s Results for Calendar Q1 Underlines The Importance Of its D2C Pivot

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Tim Mulligan

7 May 2020

There was no dressing it up. Disney had a bad start to the year from a financial perspective. In its Q2 2020 (calendar Q1 2020) report the company announced an 85% decline in income from its continuing operations before taxes, and an even greater 91% decline in net income from continuing operations.

4 min read

What is the value of exposure when exposure is all there is?

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Mark Mulligan

6 May 2020

There is an existential debate going on at the moment, around whether streaming is paying artists enough. It may feel like a rerun of old debates but it is catalysed by COVID-19 decimating artist income.

7 min read

Does Virgin Media Plus O2 Equal A New UK Communications Major?

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Tim Mulligan

6 May 2020

Liberty Global which is the parent company of Virgin Media, is in talks with Telefonica subsidiary O2 about combining the two businesses together to create a new UK challenger to BT. Virgin Media is the second largest pay-TV operator in the UK with four million video subscribers and 5.

5 min read

How COVID-19 Catalysed Competitiveness Among The Video Majors

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Tim Mulligan

5 May 2020

While the previous two months of pandemic disruption has had a dramatic impact upon video streaming, the overall direction of travel for video has remained constant, with video streaming remaining the future of TV and film consumption.

3 min read

Collapsing Maul: Sport Facing Global Rights Re-valuations

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Alistair Taylor

4 May 2020

broadcast rights

The English Gallagher Premiership Rugby provides another case study that demonstrates just how significant COVID-19’s impact on rights holders is likely to be moving forward, as it faces a substantial drop in the value of its broadcast rights.

4 min read

The IFPI Confirms 2019 was the Independents' Year for Streaming

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Mark Mulligan

4 May 2020

Independent labels

UPDATE: this post has been updated to correct an erroneous data point. Previously it stated that independent market share was 41%. It has been corrected to 29% Recently I wrote about how a little-known Spotify statistic revealed that independents (labels and artists) outperformed the majors on its platform in 2019 .

2 min read

The ‘Covid Bounce’ In Games Can Cloud Judgement About What Lies Ahead

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Karol Severin

1 May 2020

Compared to most, the games industry has benefited from the Covid-19 outbreak and related lockdowns. For a lot of games companies, engagement has increased and so have revenues, albeit just partially. Looking at the wider landscape suggests this will be a temporary dynamic which can cloud the view of where the market is truly going.

4 min read

Travis Scott has Only Scratched the Surface of Music Games Tie Ups

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Mark Mulligan

1 May 2020

In February 2019 Marshmello caused ripples of almost tidal proportions across the music business when 10.7 million Fortnite fans watched him perform a ‘concert’ in the game. Then in April 2020 Travis Scott followed in his shoes with his own Fortnite concert, pulling in 12 million players.

7 min read

YouTube Ad Revenue Continues To Grow But For How Much Longer?

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Tim Mulligan

30 Apr 2020

On Tuesday (28th April), Alphabet, the holding company for Google released its Q1 2020 results. The performance of Google is hugely important across both the digital economy and the financial sector. Google and Facebook between them account for the overwhelming majority of digital advertising outside of China, and Google is the G in the FAANGs – the tech major stocks that largely drove the US bull market, which came to a brief yet shuddering halt last month as the magnitude of the COVID-19 pandemic revealed itself to Wall Street.

3 min read

Spotify Q1 2020: Choppy Waters Ahead

Mark Mulligan

29 Apr 2020

Spotify’s first quarter earnings were a mixed bag, with a largely positive picture for Q1 but some warning signs for the remainder of the year: Subscribers: Spotify’s Q1 earnings may not have matched Netflix’s for over-performance but subscriptions did show over performance, reaching 130 million, one million above MIDiA’s pre-COVID forecasts.

4 min read

Historical and Crime Dramas Are Dominating Lockdown Viewing

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Tim Mulligan

29 Apr 2020

Defending Jacob

historical drama

As a quarter of the world goes into a second month of lockdown some interesting trends are starting to emerge. First of all was the spike in TV and video consumption with linear viewing challenging the long-term trend away from appointment-to-view schedules.

3 min read

Independents Grew Fastest on Spotify in 2019, But There’s a Twist

Cover image for Independents Grew Fastest on Spotify in 2019, But There’s a Twist

Mark Mulligan

28 Apr 2020

Independent artists

Independent labels

Tomorrow (Wednesday 29 th April) Spotify announces its Q1 2020 results, at which point we will find out whether it had a COVID-bounce like Netflix did ( adding 15.8 million subscribers in Q1 ) or whether growth slowed.

3 min read

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