MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

HBO Max Now Has Its Launch Date-Will This Turn Out To Be Good Or Bad Timing?

Cover image for HBO Max Now Has Its Launch Date-Will This Turn Out To Be Good Or Bad Timing?

Tim Mulligan

24 Apr 2020

On Tuesday, AT&T subsidiary Warner Media announced the launch date for its forthcoming D2C streaming video service HBO Max. On May 27 th HBO Max will launch into a world radically different from the one envisaged at the HBO Max debut event held in October 2019.

3 min read

Lockdown Listening and the Independent Artist

Cover image for Lockdown Listening and the Independent Artist

Mark Mulligan

24 Apr 2020

coronavirus covid-19

After an initial lockdown lull, streaming levels are – on the surface – beginning to normalise. Underlying the macro-level normalisation, ‘lockdown listening’ is in fact resulting in dramatic shifts in listening behaviour, from using the commute time for activities other than listening to music, through using smart devices to listen at home to spending more time on YouTube.

5 min read

The Battle Down Under

Cover image for The Battle Down Under

Alistair Taylor

23 Apr 2020

#playerstogether

additive services

With COVID-19 exposing the vulnerability of pureplay sport streaming services , the importance of building out a robust and downturn-proof offering is fundamental to the viability of these currently additive services.

5 min read

Netflix Q1 2020- Streaming’s First Financial Lockdown Update

Cover image for Netflix Q1 2020- Streaming’s First Financial Lockdown Update

Tim Mulligan

22 Apr 2020

As the world continues to adjust to the new normal of lockdown, work and entertainment now revolves around the home. Over the past month a combination of consumer survey data, ratings announcements and press releases from streamers have provided us with a glimpse into the real impact of COVID-19 lockdown measures on streaming.

3 min read

Watch out Twitch, YouTube, and Apple Arcade: Facebook gaming is coming for your market share

Cover image for Watch out Twitch, YouTube, and Apple Arcade: Facebook gaming is coming for your market share

Karol Severin

21 Apr 2020

facebook gaming

Facebook has launched a new app, Facebook Gaming, currently available on Google Play. Though the company has been in games for years, this is a major development in its games-related strategy as well as the interactive entertainment landscape more broadly.

4 min read

Consumption and production impacts on TV and video streaming under lockdown

Tim Mulligan

21 Apr 2020

COVID-19 programming

Unsurprisingly the UK government opted to extend lockdown for a further three weeks last week, and today will mark the first full month of lockdown for UK consumers. In the US 95% of the population is now under lockdown, and globally 25% of consumers remain officially home-bound.

3 min read

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Hanna Kahlert

21 Apr 2020

Chart Of The Week

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption –and the current COVID-19-induced lockdowns are exacerbating the trends .

3 min read

Now Is the Time to Engage, Not Convert

Cover image for Now Is the Time to Engage, Not Convert

Hanna Kahlert

17 Apr 2020

covid-19 dislocation

Before the COVID-19 pandemic and global lockdowns, there were already two key behavioural trends that have since been accelerated by the current phenomenon: a shift towards digital consumption, and an attention economy which had hit near-saturation.

3 min read

Streaming Services Are Going to Have to Change Their MO

Cover image for Streaming Services Are Going to Have to Change Their MO

Mark Mulligan

17 Apr 2020

New music is the fuel in the streaming engine, creating a virtuous circle of increased label and artist output to meet DSP-stimulated user demand. Now though, with COVID-19 disrupting the production of music, everything is set to change.

4 min read

The gaming boom is driven by different genders in different age groups

Cover image for The gaming boom is driven by different genders in different age groups

Karol Severin

16 Apr 2020

covid-19 impact

gamer demographihcs

We know that we are experiencing a spike in games engagement during this crisis. 21% of adult consumers in the US say they’ve spent more time playing games online ‘in the last two weeks’ (fielded in the 3rd week of March).

2 min read

AVOD steps out into the lockdown era

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Tim Mulligan

16 Apr 2020

Yesterday saw the soft launch of Peacock, the new direct-to-consumer (D2C) ad-supported video on demand (AVOD) and subscription video on demand (SVOD) hybrid app from NBCUniversal – the media subsidiary of communications major Comcast.

3 min read

COVID-19 Impact on Entertainment

Cover image for COVID-19 Impact on Entertainment

Dara Jegede

16 Apr 2020

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly-transforming consumer behaviour patterns.

2 min read

Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor

16 Apr 2020

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for the World’, imploring enamored fans to play for the 7.

4 min read

Forget Virtual – UFC and NRL going Remote

Cover image for Forget Virtual – UFC and NRL going Remote

Alistair Taylor

10 Apr 2020

Associated Press

With fans currently starved of sports entertainment during lockdown, rights holders are jumping out of the gate to be the first to put on live sports to serve any form of quick fix to see a jump in engagement.

5 min read

Welcome to the new era of pandemic programming

Cover image for Welcome to the new era of pandemic programming

Tim Mulligan

9 Apr 2020

As 25% of the world gets used to a second month of lockdown following the public health crisis unleashed by the COVID-19 pandemic, the impact on video continues to grow. Propositions in this new landscape are benefitted by increased entertainment time available (MIDiA Researchhas identified that formerly-commuting consumers have an additional 15% available entertainment time in the locked-down world).

3 min read

Free COVID-19 Impact Webinar

Cover image for Free COVID-19 Impact Webinar

Mark Mulligan

9 Apr 2020

coronavirus impact

coronavirus research

coronavirus webinar

MIDiA Research is running a free-to-attend webinar on Wednesday, April 15 th : COVID-19 Impact on Entertainment Demand and Behaviours. Regular readers will know that MIDiA has been publishing COVID-19 impact research, data and analysis since lockdowns started taking effect in the West.

1 min read

Radio Is Switched On Again

Cover image for Radio Is Switched On Again

Keith Jopling

9 Apr 2020

Radio is suddenly more vital - and by that I mean music radio. The human factor in radio programming and presentation has been clearly demonstrated in the weeks and months of the 2020 COVID-19 pandemic and the national ‘lockdown’ periods imposed by country authorities.

4 min read

The digital entertainment boom is temporary: what comes next?

Cover image for The digital entertainment boom is temporary: what comes next?

Hanna Kahlert

8 Apr 2020

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming months… and potentially even years.

3 min read

The Self-Isolation Entertainment Boom

Cover image for The Self-Isolation Entertainment Boom

Mark Mulligan

7 Apr 2020

covid-19 entertainment boom

MIDiA has just published the latest report in its COVID-19 report series: “ T he Self-Isolation Entertainment Boom . This post explores some of the key findings and data. The full report is immediately available to clients here and follow this link for details on how to sign up to MIDiA’s special research package for the duration of the COVID-19 outbreak .

4 min read

Quick take: Games companies try discounts, delays, and self-disruption

Cover image for Quick take: Games companies try discounts, delays, and self-disruption

Karol Severin

7 Apr 2020

Amazon might delay games streaming service launch to 2021 The New York Times has reported that Amazon’s games streaming proposition (now deemed Project Tempo) may be delayed to 2021 due to coronavirus.

2 min read

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