Blog: artist accelerators

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Labels are going to become more like VCs than they probably want to be

Cover image for Labels are going to become more like VCs than they probably want to be
Mark Mulligan
When you are in the midst of change it can be hard to actually see it. Right now, the music business is undergoing a consumption paradigm shift that is changing the culture and business of music. Streaming may be well established and maturing in many markets but the market impact will continue to accelerate as behaviours continue to evolve and bed in.
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