Blog: Video - Page 23

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Demographic cliff: Is gaming sports’ biggest problem?

Cover image for Demographic cliff: Is gaming sports’ biggest problem?

Alistair Taylor

14 Aug 2019

daily active usage

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content ? MIDiA argues… both.

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Take Five (The Big Five Stories and Data You Need to Know)

Cover image for Take Five (The Big Five Stories and Data You Need to Know)

Mark Mulligan

12 Aug 2019

Data Point Of The Day

Apple ups its artist analytics but do artists care? Kobalt and Spotify both helped reshape the music industry’s understanding of what role data should play and how it should be presented. Apple announced its Apple Music for Artists (AMFA) is coming out of beta with a whole host of cool dashboards and analytics that dive down to city level.

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Is Facebook Ready to Step into the World of Portal?

Cover image for Is Facebook Ready to Step into the World of Portal?

Tim Mulligan

8 Aug 2019

Facebook’s intent to partner with major video content companies though their nascent Portal video streaming device has once again brought the role of long-form video to the fore for the social media hegemon.

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The Mouse That Roared; Disney Calls Time on Traditional Pay-TV and Netflix in the US

Cover image for The Mouse That Roared; Disney Calls Time on Traditional Pay-TV and Netflix in the US

Tim Mulligan

7 Aug 2019

As predicted , Disney has decided to flip the switch and unleash a pay-TV (and Netflix) killer by announcing a Q4 bundle of its streaming services in one joint aggressively-priced offer. On November 12 th , 2019 when Disney launches its new direct-to-consumer (D2C) service Disney+, it will be possible to subscribe to a bundled version of Disney+, ESPN+ and Hulu’s ad-supported tier all in one offering for $12.

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Not So Galactico; What Went Wrong for La Liga?

Cover image for Not So Galactico; What Went Wrong for La Liga?

Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after failing to receive any acceptable bids, due by the 25 th July .

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Take Five (the big five stories and data you need to know) August 5th 2019

Mark Mulligan

5 Aug 2019

Spotify - steady sailing, for now: Spotify hit 108 million subscribers in Q2 2019 – which is exactly what we predicted. Spotify continues to grow in line with the wider market, maintaining market share.

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Is YouTube MLB’s Answer to Tap into Younger Audience?

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Alistair Taylor

29 Jul 2019

cable consumption

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s first exclusive live game distribution deal with the MLB covers 13 games during the second half of the MLB’s 2019 regular season.

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What A Post-Peak Netflix Could Look Like

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Tim Mulligan

25 Jul 2019

emerging markets

Last week was a bumpy ride for Netflix – a company that is used to being on the right side of Wall Street and the consumer. The world’s leading streaming service made a noticeable miss with is quarterly membership growth numbers increasing by 2.

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Sports and Sponsorships: MLB Seeks Revenue Home Run

Cover image for Sports and Sponsorships: MLB Seeks Revenue Home Run

Alistair Taylor

22 Jul 2019

Major League Baseball (MLB) could finally allow for sponsorship patches appearing on its teams’ uniforms, the league confirmed to the Sports Business Journal . US sports have historically steered clear from patch sponsors on game day apparel, until 2006 when the Major League Soccer’s Real Salt Lake became the first US professional sports team to allow front-of-shirt sponsorship to the tune of over $500,000 from nutritional supplement supplier XanGo.

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Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Cover image for Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Alistair Taylor

11 Jul 2019

Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable league to its roster would catapult DAZN into the next echelon of sports broadcasters and finally offer a truly compelling proposition for football fans.

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Free-to-Attend Event: Monetising Fandom

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Mark Mulligan

10 Jul 2019

Join us on Wednesday 17 th July in central London for MIDiA’s next free-to-attend event: Monetising Fandom in a Fragmented Content Landscape. Regular attendees of our events will know that they combine great new data and analysis with insightful panels and a mix of attendees not quite like at any other event, with representation from across multiple industries.

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Sports and the Tech Majors: A Competitive Partnership

Cover image for Sports and the Tech Majors: A Competitive Partnership

Hanna Kahlert

8 Jul 2019

Amazon Prime Instant Video

d-day for sporting rights

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting, streaming and e-sports alongside detailed and segmented analysis of consumer engagement by service.

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Yesterday: The Beatles and the Economics of Music Catalogue

Zach Fuller

5 Jul 2019

music catalogue

Music publishing

The release of Yesterday this week, a film about an aspiring musician who one day discovers he is the only person in the world who remembers The Beatles is an interest test-case for catalogue in the streaming era.

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Is Pay-TV killing off Niche Sports?

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Alistair Taylor

4 Jul 2019

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding the medium through which to distribute live sports has never been more crucial.

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HBO, Game of Thrones and the Warner Media D2C Dilemma

Cover image for HBO, Game of Thrones and the Warner Media D2C Dilemma

Tim Mulligan

26 Jun 2019

Game of Thrones

May 2019 saw the controversial final episode of HBO’s flagship scripted drama series, Game of Thrones. With the final season alone taking up an estimated quarter of HBO’s entire original content budget, Warner Media’s premium TV network invested heavily in transforming a niche TV show into the flagship title for the whole network.

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The Content We Need, the Distribution We Don’t: Why HBO Needs to up Its Game to Stay Relevant

Hanna Kahlert

17 Jun 2019

Game of Thrones (spoilers) – to the relief, disgruntlement and/or (dis)satisfaction of millions – has ended. Eight years of global rapture (well, five to six followed by two of tolerance) finally sent us all on our ways, be that sailing west to the unknown, ruling what we’ve fought for, or simply going home to the ear scratches most deserved of all.

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Battle of the Docuseries: Who Mirrored Who?

Cover image for Battle of the Docuseries: Who Mirrored Who?

Alistair Taylor

13 Jun 2019

addressable audience

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian manager Marcelo Bielsa’s dramatic first season in charge of the English Championship side, according to the Daily Mail .

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Announcing Beta Testing for Innovative TV Show Performance Tracking Platform

Cover image for Announcing Beta Testing for Innovative TV Show Performance Tracking Platform

Dara Jegede

7 Jun 2019

Chart Of The Week

MIDiA Research, a leading source of insight and analysis in digital media, music, video and games, is expanding its family of data tools and analytics intelligence to TV shows. The new development, MIDiA Index , is a robust and powerful measurement proposition that aggregates manifold data types from multiple sources to create a unique and accurate reading of how well TV shows are really performing, demonstrating their true value to TV networks and establishing who the audiences consuming the shows are.

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Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Cover image for Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Alistair Taylor

3 Jun 2019

broadcast rights

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but now the lines are blurred, and competition is heating up for exclusive coverage of the most sought-after sporting rights.

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DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Cover image for DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Alistair Taylor

14 May 2019

acquisition target

consumer acquisition

DAZN, the sports-centric streaming service which made headlines in 2018 with several high-profile rights acquisitions , and according to documents seen by SportsPro Media , has managed to dramatically reduce its debt burden by 93% in the year up to 2018.

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