Blog: Video - Page 22

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Enduring Role of Niche VOD Services and Targeted Short Form Content

Amanda Stears

6 Nov 2019

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture between Viacom and Tyler Perry Studios, and features over 1,000 hours of original movies and TV series from BET network and Tyler Perry.

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Why Music Streaming Could Really Do with a Disney+

Mark Mulligan

5 Nov 2019

disruptive innovation

The music and video streaming markets have long been best understood by their differences rather than similarities, but the flurry of video subscription announcements in recent months have upped the ante even further.

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NFL Adding Music to Its Playbook

Cover image for NFL Adding Music to Its Playbook

Alistair Taylor

4 Nov 2019

archived footage

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships with social platforms TikTok, Reddit, Facebook and YouTube.

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How the D2C Revolution Might Accelerate an Impending Recession

Cover image for How the D2C Revolution Might Accelerate an Impending Recession

Tim Mulligan

30 Oct 2019

peak attention economy

Recessions are notoriously difficult to accurately predict, and the next global recession is still hovering on the edge of reality. The macro-economic view is increasingly gloomy, with the ongoing Brexit process in Europe being exacerbated by increasingly fraught trade disputes between the US and China – the world’s largest and second-largest consumer economies.

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Netflix Launches Mobile-Only Plan in Malaysia

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Amanda Stears

29 Oct 2019

advertising video on demand

Netflix unveiled its RM17 ($4) mobile-only subscription plan for Malaysia last week on October 24th. The official announcement marks the end of Netflix’s test launch since end of last year, trialling a cheaper mobile-only plan against its basic subscription price of RM33 ($8).

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What Banijay’s Interest in Endemol Shine Tells Us About TV Show Fandom

Cover image for What Banijay’s Interest in Endemol Shine Tells Us About TV Show Fandom

Tim Mulligan

23 Oct 2019

With Vivendi-backed Banijay on the verge of acquiring Endemol Shine this week, we are entering a new era of monetising fandom in the on-demand streaming era. Banijay is reportedly offering $2.2 billion to acquire the Disney/Apollo-owned production company famous for producing hits for two very different eras – the linear TV hit reality show Big Brother and the dystopian Sci-Fi streaming anthology hit Black Mirror.

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The Streaming War Enters a New Phase with Aggressive Content Slates

Amanda Stears

22 Oct 2019

For once, consumers can hit the pause button on subscription fatigue and watch the streaming wars unfold while reaping the benefits of the competition. US viewers are in for a treat as the launches of Apple TV+ and Disney+ loom closer on the first and 11th of November respectively.

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The NFL and Pizza Hut: Future-Proofing with E-Sports

Cover image for The NFL and Pizza Hut: Future-Proofing with E-Sports

Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became the first brand to secure naming rights for a virtual football stadium in an agreement with Madden NFL creator EA Sports.

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Streaming Video Metrics Go Mainstream

Cover image for Streaming Video Metrics Go Mainstream

Tim Mulligan

18 Oct 2019

After a week engaging with streaming professionals on both sides of the Atlantic at MIPCOM in Cannes and the NAB New York Streaming Summit, two key themes have emerged. MIPCOM – D2C Big Bang Reflection This has been another big week in the streaming evolution of video.

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BBC Kids to LADbible: Video Providers Expand Their Reach

Amanda Stears

18 Oct 2019

In the streaming era, having international reach is just as important as being an established local brand. This week (October 14) sees TV players Tubi, Facebook Watch and Youku each expanding content reach and territory.

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Why the D2C Era Is About to Begin in Earnest

Cover image for Why the D2C Era Is About to Begin in Earnest

Tim Mulligan

11 Oct 2019

direct-to-consumer

Next month Apple TV+ and Disney+ will launch, followed by Warner Media’s HBO Max in Q1 2020 and NBCUniversal’s Peacock in April – making the next six months pivotal in the evolution of direct-to-consumer (D2C) video adoption both in the US and beyond.

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Why Short Form Content Resonates with Younger Generations

Cover image for Why Short Form Content Resonates with Younger Generations

Amanda Stears

2 Oct 2019

digital natives

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped and moulded every aspect of their daily lives and interactions.

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Welcome to the Post-Peak Emmys

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Tim Mulligan

27 Sep 2019

Digital audiences

Sunday night saw the 71 st Emmy Awards broadcast live on Fox. Traditionally the Emmys have been the cornerstone of TV production credibility alongside the BAFTAs. However, the Oscars of the TV industry is facing two existential challenges which threaten its relevance: plummeting ratings, and the ongoing encroachment of the streaming services.

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Knock On: Rights Holders Cannot Chance Latency?

Cover image for Knock On: Rights Holders Cannot Chance Latency?

Alistair Taylor

26 Sep 2019

broadband providers

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides Australasian countries with a much more sociable tournament in terms of kick-off times.

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Could a Recession Change the Tide for Sports Rights Allocation?

Cover image for Could a Recession Change the Tide for Sports Rights Allocation?

Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards prioritising reach over revenue.

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Three Things You Need to Know About ASMR Videos

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Amanda Stears

24 Sep 2019

What is ASMR? ASMR stands for autonomous sensory meridian response, a sensory phenomenon that is increasingly known to induce relaxation and counteract anxiety. ASMR is known to induce a tingling sensation which usually spreads across the scalp and back of the neck when triggered by audio and visual stimuli.

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Netflix’s Binge-Watching Problem

Tim Mulligan

9 Sep 2019

Netflix has announced that it is going to start releasing new episodes of The Great British Bake Off and reality series Rhythm + Flow on a weekly basis . For a company which de-facto created the phenomenon of binge-viewing, this decision brings it more into line with current market trends in streaming where scheduled releases for big-budget originals with significant marketing clout are increasingly becoming the norm.

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Take Five (the big five stories and data you need to know) August 23rd 2019

Cover image for Take Five (the big five stories and data you need to know) August 23rd 2019

Mark Mulligan

23 Aug 2019

Taylor Swift, pre-sale love: Taylor Swift tends not to adhere to prevailing industry trends. As a millennial artist with a strong Gen Z following, streaming should rightly be the core of her recordings career.

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UK Baby Boomers Are Growing Binge Watchers

Cover image for UK Baby Boomers Are Growing Binge Watchers

Amanda Stears

21 Aug 2019

31% of baby boomers in the UK are in the habit of binge-watching TV shows, according to the MIDiA Research Q2 2019 Consumer Survey. While millennials and gen Z are still at the forefront of the binge-watching trend, baby boomers recorded a 70% growth in binge watching from 18% in Q2 2018 to 31% in Q2 2019.

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Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Cover image for Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Karol Severin

20 Aug 2019

Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most streamed of the quarter, and simultaneously not even reach the top 100 in terms of brand awareness, highlights two key trends: Niche is the new mainstream: Fandom is fragmenting.

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