Video blog by MIDiA Research

Blog: Video

Netflix Q1 2017: International Picks Up The Slack

Blog post by Tim Mulligan

21 Apr 2017

Netflix’s Q1 earnings this week revealed a company that is continuing to shape the video streaming market, with international becoming an increasingly central part of the story. With Netflix on course...

Why Facebook Is Getting Serious About Native Video Content Creators

Blog post by Tim Mulligan

3 Feb 2017

facebook

google

NFL

On Wednesday’s fourth quarter earning’s call , Facebook’s CEO and founder Mark Zuckerberg made a point of emphasizing the centrality of video to the future growth of the company and specifically...

Why go90 Is Where It Is

Blog post by Tim Mulligan

2 Feb 2017

Go90

mobile apps

Mobile content

18 months is a long time in the digital world. In that time, Facebook’s Messenger and Whatsapp both passed the billion monthly active users milestone and Snapchat has more than trebled its video engagement...

Netflix And The Tenth Anniversary Of Video Streaming

Blog post by Tim Mulligan

16 Jan 2017

blockbuster

content strategy

digital strategy

Today marks the tenth anniversary since Netflix launched its pivot into video streaming. Up until 2006, Netflix was a troubled company with repeated predictions for the inevitable demise of its DVD-rental...

YouTube And The Power Of The Cultural Conversation

Blog post by Tim Mulligan

18 Nov 2016

#MadeForTrends

Casey Neistat

Content Creators

#MadeForTrends is Google’s big PR campaign to present YouTube as a content destination for mainstream consumers to rival linear TV and to show its value as a digital partner for advertisers. In a presentation...

Video Metrics In The Landscape Of The Walled Ecosystems

Blog post by Tim Mulligan

27 Sep 2016

facebook

messaging apps

Online video

The recent reve lation by Facebook that it had overstated its video metrics –the amount of time which Facebook viewers have been actually watching Videos by up to 80% due to opacity in its reporting...

Is Social Inherently The Future Of Sports Video Coverage?

Blog post by Tim Mulligan

19 Sep 2016

mobile

Mobile content

NFL

Sports history was made last week in the Ralph Wilson Stadium in New York where the Buffalo Bills and the New York Jets clashed in the NFL’s Thursday Night Football fixture and it was streamed live...

The Voice Comes To Snapchat

Blog post by Tim Mulligan

9 Aug 2016

messaging apps

Mobile content

NBCUniversal

Yesterday’s announcement by TV Network NBCUniversal that it has agreed a new multi-year deal with Snapchat to produce short form versions of its content specifically for the messaging platform represents...

Facebook, India And The Video Download Test

Blog post by Tim Mulligan

11 Jul 2016

emerging markets

facebook

india

Last week it was announced by Techcrunch that Facebook had emailed media partners informing them that it will be trialling the ability to download videos to be viewed offline on the Facebook app. The trial...

Disney, China And The Challenges Of Global Strategy For Media Companies

Blog post by Tim Mulligan

30 Jun 2016

China

disney

disneylife

June the 16th was a big day for the world’s most high profile content provider. Walt Disney Company’s $5.5 billion Shanghai Disney Resort opened its doors to consumers that are every bit as engaged...

Why Social Media Needs Video

Blog post by Tim Mulligan

15 Apr 2016

facebook. twitter

live streaming

NFL

Last week saw headline grabbing announcements from the two big “traditional” players in social media - Facebook and Twitter. Facebook’s announcement that it was going to widen its live broadcasting...

Why Facebook Is Tentatively Expanding Live Video Streaming

Blog post by Tim Mulligan

6 Apr 2016

facebook

Facebook Live

mobile video

Facebook announced today that it was expanding the functionality of its Live feature, enabling non-celebrities for the first time to broadcast live video to groups and respondents to events. Alongside...

Could Facebook Be About To Get Into Premium Video Content?

Blog post by Tim Mulligan

9 Mar 2016

facebook

NFL

Online video

Last Thursday Variety reported that Facebook is considering bidding for the NFL streaming rights for Thursday night games. The National Football league is auctioning off the digital rights to stream...

MIDiA Predictions 2016: Video Eats The World

Blog post by Mark Mulligan

18 Dec 2015

Innovation

midia predictions 2016

mobile apps

With 2015 rapidly drawing to a close we have taken the opportunity to present the big trends that MIDiA Research believes will shape digital content and media in 2016. The entire findings are available...

The Vision Behind Today’s DisneyLife Launch

Blog post by Tim Mulligan

23 Nov 2015

disneylife

mobile apps

Mobile content

Today marks the launch of DisneyLife in the UK. This is Disney’s new app –based subscription video on demand service. The launch represents a significant development in the evolution of the global...

A Glimpse Into the Future Of Video Consumption

Blog post by Mark Mulligan

19 Jul 2015

Online video

Video

disruption

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch...

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