Blog: AppleTV+

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why (and how) Apple has now fundamentally disrupted sports

Tim Mulligan

16 Jun 2022

Apple

AppleTV+

MLS

On Tuesday June 14th, Apple announced that it had secured the exclusive 10-year rights to broadcast the fastest growing football league in the world; the MLS. From 2023 through to 2032, live broadcast...

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Device sales key to Apple TV+ ROI

Tim Mulligan

25 Jun 2020

Video

Apple

AppleTV+

During its WWDC 2020 event on Monday, Apple reminded the world that Apple TV+ reachesone billion screens. This is an officialrestatement of Apple Originals contributor Oprah Winfrey at last year’s Showtime...

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Could a Recession Change the Tide for Sports Rights Allocation?

Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

AppleTV+

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards...

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The Rationale Behind Apple TV+’s Debut Pricing

Tim Mulligan

11 Sep 2019

AppleTV+

Disney

HBO Max

Yesterday, (September 10th 2019), Apple announced both a launch date and new pricing for its video subscription service Apple TV+. This follows on from the March Showtime event where Apple rolled out the...

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