Blog: Binge-watching

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Netflix’s Binge-Watching Problem

Tim Mulligan
Netflix has announced that it is going to start releasing new episodes of The Great British Bake Off and reality series Rhythm + Flow on a weekly basis . For a company which de-facto created the phenomenon of binge-viewing, this decision brings it more into line with current market trends in streaming where scheduled releases for big-budget originals with significant marketing clout are increasingly becoming the norm.
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