binge watch blog by MIDiA Research

Blog: binge watch

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

The internationalisation of content: What it means when local goes global

Blog post by Hanna Kahlert

8 Dec 2021

internationalisation

content

podcast

Digital-first life has broken down cultural borders, allowing content and fans from all over the world to spread far and wide on both a niche and mainstream level. It is now possible for small independent...

The Enduring Role of Niche VOD Services and Targeted Short Form Content

Blog post by Amanda Stears

6 Nov 2019

Apple TV

BAMBU

BET+

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture between...

The Streaming War Enters a New Phase with Aggressive Content Slates

Blog post by Amanda Stears

22 Oct 2019

Apple TV

binge watch

Disney

For once, consumers can hit the pause button on subscription fatigue and watch the streaming wars unfold while reaping the benefits of the competition. US viewers are in for a treat as the launches of...

UK Baby Boomers Are Growing Binge Watchers

Blog post by Amanda Stears

21 Aug 2019

binge watch

cord cutters

linear tv

31% of baby boomers in the UK are in the habit of binge-watching TV shows, according to the MIDiA Research Q2 2019 Consumer Survey. While millennials and gen Z are still at the forefront of the binge-watching...

Should Streaming Services Produce TV Shows in a Linear Format?

Blog post by Amanda Stears

17 Jul 2019

binge watch

game of thrones

HBO

Streaming video on demand (SVOD) giant Netflix is famous for cultivating the binge-watch phenomenon, fuelled by the popularity of its originals. In the pre-streaming era, people were dependent on traditional...

Is Pay-TV killing off Niche Sports?

Blog post by Alistair Taylor

4 Jul 2019

Awareness

BBC

BBC One

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding...